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Social Media

This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015?

Social Media /

As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing channels, has your company developed a solid plan around social media for 2015? There are nuances associated with establishing a social media presence, utilizing it correctly, and leveraging it for the needs and goals of […]

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This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend

Social Media /

As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information and content being generated daily, more and more are taking a page from their consumer-focused counterparts and turning to memes to help drive marketing and PR effectiveness. In its simplest form, a meme is a

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Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing

Social Media /

While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping up with others’ posts and comments, and posting and tweeting yourself, across multiple platforms, can be exhausting. Enter social media dashboards – tools that can help you share content across multiple platforms and manage your

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Social Media’s Role in Product Design and Development

Business Strategy & Insight, Social Media /

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.

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Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos

Social Media /

So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super Bowl half-time show and dealing with severe withdrawal because our favorite TV show “Friends” ended, Facebook was busy launching what many consider to be the lynchpin behind the social media revolution. Sure, other social media

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Didn’t Attend Digital Summit 2014? Here’s the Digital Download!

Social Media /

I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and top content converge.” Digital Summit ran from May 20-21 and featured over 100 thought leaders who are actively involved in shaping tomorrow’s platforms, processes and content that will impact how brands, media, fans, viewers and

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