If your B2B social posts aren’t getting the likes or comments they used to, you’re not alone. Many brands are noticing the same slowdown — and wondering what changed. Truth is, you probably didn’t do anything wrong. Organic social hasn’t disappeared, but it has evolved. Recent benchmarking shows LinkedIn’s organic reach is down roughly 65% […]
Not Getting The Social Love Anymore? Here’s Why … Read More »
In today’s world, a Facebook post or TikTok clip can spark headlines, controversy, outrage, or even legal action. Recent events remind us that emotions run high, opinions spread fast, and the line between personal and professional lives on social is thinner than ever. Studies show that as of 2024, 80% of organizations had social media
When Social Posts Go Viral: Is Your B2B Prepared? Read More »
Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know that social channels are an effective way to connect with customers and prospects, it can be time-consuming and even downright challenging to consistently come up with posts that resonate and support your business objectives. This
8 Great Ideas For Fresh Social Content Read More »
If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve accepted the connection—whether out of curiosity or kindness—it’s quickly followed by a meeting request or sales pitch. Yeesh. Such requests typically have the opposite effect than the sender intended, making it less likely they’ll establish
6 Tips For Using LinkedIn Messaging To Create Real Connections Read More »
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social,
5 Ways to Wake Up Sleepy Social Media Efforts Read More »
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel holds any marketing benefit for them too. The answer is a resounding yes. Increasingly, in fact, B2Bs need to be on Instagram. Why? The reason is simple: your audience is there. While LinkedIn remains the
Should Your B2B Be On Instagram? Read More »
Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social media is firmly entrenched in our daily lives. In fact, the average amount of time adults are spending on social media right now is higher than ever at 95 minutes per day. For business users,
“Five Bs” for Better Social Media Engagement Read More »
We’ve talked before about ways to use LinkedIn to grow your business connections online. However, there’s another social network you’ll probably be hearing more about. Clubhouse is an invitation-only, audio-based social media app that lets members explore areas of interest while also sharing their thoughts and subject matter expertise. It’s likely you’ll find that Clubhouse
Clubhouse: The Next Big Thing for Virtual Networking Read More »
Did you know that video marketers get 66 percent more qualified leads per year? Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think.
If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out Read More »
There’s a reason Millennials are nicknamed the “Selfie Generation” and the “Always-On Generation.” They’re by far the most digitally connected group our nation has ever experienced. As marketers, how do you reach and engage them? Read our blog to find out.
Millennial Marketing: 4 Tips for Engaging Our Most Connected Generation Read More »
