Today, Kathy Cabrera from Red Clip Video shares a video interview she conducted with iconic Hollywood storyteller Richard Walter, chair of the UCLA MFA Screenwriting program. In the interview, Professor Walter expresses why he thinks every brand needs its own narrative in order to engage an audience of potential customers. Red Clip is an affordable video production company that […]
Why Every Brand Needs a Story that Pops Read More »
What does Coca-Cola replacing its CMO have to do with B2B marketing? Based on just the headline, you could conclude that this news is irrelevant to B2B marketing. However, B2B companies can learn a great deal from the recent marketing changes at Coke. Coke’s most recent CMO had a longer tenure than most in his
Key B2B Marketing Takeaways From Coke’s CMO Replacement Read More »
A funny thing happened recently when I was attending one of my son’s baseball games. My husband was out-of-town due to work, so I decided to text him real-time updates on our son – messages like “he’s up at bat,” “first base” or “he struck out.” I’d neglected to bring my reading glasses to the
Planning Your 2015 Content Marketing Strategy Read More »
Today, we’re featuring a guest blog from Kathy Cabrera of Red Clip Video, a strategic multi-media services partner to Carabiner. Kathy shares her insights on smart video marketing practices at trade shows: Recently, I was at the JavaOne and Oracle OpenWorld events in San Francisco. As a video marketer, I was impressed by the number of savvy
Smart Video Marketing at B2B Trade Shows Read More »
Kathy Cabrera, founder of Red Clip Video, joins us today to share her insights on how to use Hollywood-style storytelling to help businesses produce video marketing content to engage their buying audiences. Red Clip is an affordable video production company that operates as a strategic multimedia services partner to Carabiner. Watch below as Kathy gives us
Three Quick Tips for Elevating Your Website’s Q4 Performance Read More »
Coinciding with the celebration of Carabiner’s 10 years in business, we’re taking a look at how the role of marketers has evolved over time in order to support today’s increasingly digital-focused strategies. First, a history lesson: In the not “too” distant past, our performance benchmarks were focused primarily on gaining news clips. This was the
New Metrics for Determining Marketing Success in the Digital Age Read More »
When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom taught me didn’t translate. I got puzzled looks when I said something like: “Looks don’t fill a cupboard.” (Translation: Don’t judge a book by its cover). One saying that did translate was: “You can’t teach
Cupboards, Old Dogs and the Decade That Flew By Read More »
Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we’ve released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate
Infographic: Celebrate a Decade of B2B Marketing and PR Evolution Read More »
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know
“Messaging” Didn’t Die; It Went Direct Read More »
There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term
Three Tips for Mastering the Art of Storytelling in the Digital Age Read More »
