PR & Marketing

Smart Video Marketing at B2B Trade Shows

Today, we’re featuring a guest blog from Kathy Cabrera of Red Clip Video, a strategic multi-media services partner to Carabiner. Kathy shares her insights on smart video marketing practices at trade shows:  Recently, I was at the JavaOne and Oracle OpenWorld events in San Francisco. As a video marketer, I was impressed by the number of savvy […]

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Three Quick Tips for Elevating Your Website’s Q4 Performance

Kathy Cabrera, founder of Red Clip Video, joins us today to share her insights on how to use Hollywood-style storytelling to help businesses produce video marketing content to engage their buying audiences. Red Clip is an affordable video production company that operates as a strategic multimedia services partner to Carabiner. Watch below as Kathy gives us

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New Metrics for Determining Marketing Success in the Digital Age

Coinciding with the celebration of Carabiner’s 10 years in business, we’re taking a look at how the role of marketers has evolved over time in order to support today’s increasingly digital-focused strategies. First, a history lesson: In the not “too” distant past, our performance benchmarks were focused primarily on gaining news clips. This was the

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Infographic: Celebrate a Decade of B2B Marketing and PR Evolution

Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we’ve released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate

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“Messaging” Didn’t Die; It Went Direct

Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know

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Three Tips for Mastering the Art of Storytelling in the Digital Age

There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term

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Three Reasons Why You Should Optimize Email Marketing with Video Now

Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media services partner to Carabiner, joins us to share her insights on how to use Hollywood storytelling and video marketing to drive interest among prospects and encourage them to do business with you. In Kathy’s new

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