As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the day has finally come: If you don’t have a video on your website to quickly engage visitors in a personal and informative way, you’re out of date. On the B2C side, it seems there is […]
B2B Video: It’s Not About Going Viral – It’s About Being Relevant Read More »
Finally. You’ve finished your latest blog post and uploaded it to the web. So you high-five your nearest co-worker, scratch THAT off the list and head on to the next big project, right? Not so fast. Without proper promotion, your blog will exist in a vacuum. How can your posts help you engage your target
Congrats – You’ve Posted Your Latest Blog! Now What? Read More »
Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are now automatically categorized by type: Primary, Promotions, Social, Updates and Forums. While it may help users prioritize and organize the messages they receive, some marketers are concerned of its impact on their email marketing efforts.
By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and bumping up pages in SEO rankings. Still, with hectic workweeks and overloaded to-do lists, many of us can be intimidated by the prospect of starting a blog or (gasp!) having to populate it with fresh
Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself Read More »
What do you really know about your customers? Not just as buyers of your products or services, but as people? Looking beyond demographics, job titles and purchase history, you can weave together a broader customer profile that helps inform marketing messages and customer service, just for starters. Gathering more in-depth customer information may require a
We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts
National Small Business Week Panel Offers Tips for Managing Online Reputation Read More »
Our friends at Venture Atlanta invited us to submit a guest blog series to break down the options available to marketers for wire distribution services. Our posts are now up and we invite you to visit their site for tips and best practices. In Part One, we compare paid versus free distribution services and provide
Whenever I’m in the Starbucks near my home, I often take note of a sign it has displayed. I’m paraphrasing, but it says something to the effect of, “If you’re not absolutely satisfied with the beverage we’ve made for you, please let us know and we will gladly remake it until we reach your expectations.”
Three Tenets of Client Service Read More »
