In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the year in which marketers fully harness digital marketing tools to begin speaking primarily to individuals, not to the groups in which we believe they are members. My focus at that time was customer acquisition – […]
Treating the Customer as an Individual Read More »
Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights from target audiences – be it customers, prospects or industry peers. And, these days, creating an online survey is a fast and easy process, especially when using popular tools like SurveyMonkey or Kwiksurveys. But do
Three Tips for Creating More Effective Surveys Read More »
I’m seeing first-hand that B2B buyers’ expectations are changing. Driven by the fact that they are and will forever remain a consumer, business buyers are expecting the B2B buying journey they are on to mirror the buying experience they have as a consumer. What does that mean? It means treating them as an individual, not
Want More Success Transforming Leads into Revenue? Personalize the Experience Read More »
I recently talked with execs at a company that had just received a healthy dose of financing. These good people now face aggressive goals for customer growth, and they need to begin demonstrating measurable progress by the end of this year. Growth in such a short term is challenging, but doable. What’s needed is fast-track
The Direct Line between Compelling Content and Short-Term Growth Read More »
What do your email marketing metrics say about your newsletter's success? Are you average? Above average? It seems there’s always room for improvement. In our latest newsletter, we share eight tips to help marketers improve their eNewsletter performance, as well as other articles that address important aspects of an email marketing strategy. Click here to read
Open. Click. Bounce Read More »
No matter whether you’re trying to get your kids to eat their vegetables or motivate your company’s website visitors to opt into your email newsletter – I can guarantee you’ll achieve more by making it fun. How do you do that? In “fancy schmancy” marketing terms – gamify it. With regard to website engagement, gamification
Gamifying Your Website: Attracting Leads and Keeping Them There Can Be Fun! Read More »
Judging by the conversations we are having with clients and prospects lately, lead generation is top of mind with many marketers, more so than ever. Most need to generate qualified leads and move those leads into the sales funnel, quickly. However, our experience tells us that this is not a quick process, and it requires
The Art and Science of Earning Leads Read More »
