According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?
Is the Marketing Pendulum Swinging? (Part I of 2) Read More »
In 2015, I published a Q&A with Jennifer Bonnett, the founder and Chief Chick for the women’s entrepreneurial organization StartupChicks, and the ATDC acting general manager at the time (she went on to become ATDC’s general manager). In May of this year, she was named vice president of innovation and entrepreneurship at the Savannah Economic Development Authority (SEDA). We know she will be a huge benefit to the entrepreneurial community in Savannah and we wish her all the best in her new endeavor! The following originally appeared in a blog post for Venture Atlanta.
Former ATDC GM to Help the Coastal Empire Grow to the Next Level Read More »
In speaking with top professionals across B2B and B2C, we came to discover just how disruptive blockchain is quickly becoming. Read on to learn firsthand how these professionals predict entire industries will shift from healthcare to supply chain.
How Disruptive Is Blockchain in B2B & Beyond?: A Panel Discussion with the Pros Read More »
Our firm’s founder Peter Baron speaks with Evelyn Ashley and John Monahon, hosts of the podcast show “In Process: Conversations about Business in the 21st Century,” about what company leaders need to consider from a marketing and branding standpoint prior to a potential sale.
The Value of Brand Ahead of a Company Sale Read More »
Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a micro-influencer strategy to amplify a CEO’s voice and build trust.
Micro-Influencer Marketing in Healthcare Read More »
Whether your company is young or well established, sometimes events change. Perhaps your customer needs have evolved, or your service offering has changed. Here are five signs it’s time for a rebrand.
Five Signs It’s Time for a Rebrand Read More »
Complacency is a killer in any relationship. Here are a few suggestions on how you can turn up the heat to transform your “average” customer relationship into everlasting love.
Seven Ways to Grow Customer Love Read More »
As marketers are making plans for 2018, here are some of the important programs we think they should consider combining to their core campaign elements to get the most impact on lead generation in the coming year.
We’re Checking It Twice: 2018 Checklist for Marketers Read More »
A harsh reality for today’s CMOs is lack of public trust in most brands, and it’s infiltrating into many of their organizations’ marketing channels. Fake news. Digital ad fraud. Brand safety. Data breaches. The list goes on and on. Proven public relations tactics adapted for the digital world can be your biggest ally in winning trust — and achieving credibility — for your products or services.
How PR Helps Build Trust Read More »
Trust is of higher importance for your brand than ever before. It has become increasingly difficult to answer the question, “who can you trust?” We share three sources of information that still hold a strong sway over buyers.
The B2B Buying Disconnect: What Buyers Trust, and Don’t Read More »
