Storytelling is integral to the success of delivering marketers’ messages. Carabiner takes a look back at the last 14 years to see how B2B marketing has changed and how we consume information has evolved.
Infographic: A Road Trip Mapping the Last 14 Years of Storytelling Read More »
We’re excited to share the results of our client, BIP Capital’s, The State of StartupsSM in the Southeast report. The report’s purpose is to deliver a comprehensive overview of the venture capital and startup ecosystem in this region.
The State of StartupsSM in the Southeast Report is Out! Read More »
Venture Atlanta, the Southeast’s premier venture conference, is where the region’s most promising tech companies meet the country’s top-tier investors. Now in its 11th year as the region’s largest investor showcase, the conference takes place October 16 – 17 at the Southern Exchange in Atlanta. Read why we’re pretty excited about this year.
Get Ready for Venture Atlanta 2018! Read More »
Companies today are faced with the ever-growing challenge of gaining buyer trust. With a digital environment filled with scams, credit card fraud, trolls and bots, consumers have reason to be skeptical. What does this mean for brands trying to gain trust?
Building Trust in a Skeptical World Read More »
In Part One of this series, we looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. Is one quaint tactic – which gives marketers the ability to stand out from the competition – making a comeback?
Is the Marketing Pendulum Swinging? (Part 2 of 2) Read More »
According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?
Is the Marketing Pendulum Swinging? (Part I of 2) Read More »
In 2015, I published a Q&A with Jennifer Bonnett, the founder and Chief Chick for the women’s entrepreneurial organization StartupChicks, and the ATDC acting general manager at the time (she went on to become ATDC’s general manager). In May of this year, she was named vice president of innovation and entrepreneurship at the Savannah Economic Development Authority (SEDA). We know she will be a huge benefit to the entrepreneurial community in Savannah and we wish her all the best in her new endeavor! The following originally appeared in a blog post for Venture Atlanta.
Former ATDC GM to Help the Coastal Empire Grow to the Next Level Read More »
In speaking with top professionals across B2B and B2C, we came to discover just how disruptive blockchain is quickly becoming. Read on to learn firsthand how these professionals predict entire industries will shift from healthcare to supply chain.
How Disruptive Is Blockchain in B2B & Beyond?: A Panel Discussion with the Pros Read More »
Our firm’s founder Peter Baron speaks with Evelyn Ashley and John Monahon, hosts of the podcast show “In Process: Conversations about Business in the 21st Century,” about what company leaders need to consider from a marketing and branding standpoint prior to a potential sale.
The Value of Brand Ahead of a Company Sale Read More »
Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a micro-influencer strategy to amplify a CEO’s voice and build trust.
Micro-Influencer Marketing in Healthcare Read More »
