Business Strategy & Insight

How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize

What do New Year’s and spring have in common? They’re both times when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts from earlier this year, which relies on wisdom from organizing consultant Marie Kondo to help marketers re-energize their marketing toolbox. Good reading before the new year.

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5 Tips for Getting More from LinkedIn

If you’re a business executive—or a part of any kind of business—having a LinkedIn profile is basically a requirement, and it should be. The social platform dedicated to business networking now has 630 million members, including 90 million senior-level influencers and 63 million decision-makers. To attest to the platform’s importance, studies show that 80 percent

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4 Things to Know About the Niche World of Medical Device Marketing

When marketing medtech solutions – and medical devices in particular – it’s important to consider key factors that can be more of a challenge than marketing other types of technology products and services. Read to find out the four things you need to know about the niche world of medical device marketing.

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