Business Strategy & Insight

4 Things to Know About the Niche World of Medical Device Marketing

When marketing medtech solutions – and medical devices in particular – it’s important to consider key factors that can be more of a challenge than marketing other types of technology products and services. Read to find out the four things you need to know about the niche world of medical device marketing.

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Bad Reviews, Layoffs, Data Breaches: A Crisis Communications Checklist for Marketers [FREE DOWNLOAD]

Roses are red. Violets are blue. Do you know what to do when a crisis finds you?

By definition, a crisis is a time of intense difficulty, trouble or danger. Often, it’s also when a difficult or important decision must be made, and made quickly. Intense, right?

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How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize

Tidying expert Marie Kondo, a Japanese organizing consultant, Netflix star and author, developed the KonMari Method™, a way to transform your home by gathering possessions by category and keeping only those items that “spark joy.” Kondo’s advice is taking the world by storm. But what does all this have to do with marketing?

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