I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always have a clear or full understanding of their buyer. However, I’m still surprised that once a company has established a solid customer base, it often doesn’t take the necessary steps to retain the customers it […]
How To Create Customer Connections That Keep Them Smiling Read More »
We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts
National Small Business Week Panel Offers Tips for Managing Online Reputation Read More »
In an increasingly crowded marketplace, branding is more important than ever. Not only do we want customers to be aware of our existence, we want them to be passionate about us, too. Branding is when your target audience perceives to know your personality and feels engaged with you. A strong brand will instill specific attributes
Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of unique and innovative companies. Many have introduced solutions or services which are clearly useful or fill a void in the marketplace. But very few, at least at the time of their initial launch, have a
Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers Read More »
