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Business Strategy & Insight

National Small Business Week Panel Offers Tips for Managing Online Reputation

Business Strategy & Insight, PR & Marketing /

We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts […]

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Build Your Brand to Grow Your Business (And What Hollywood Can Teach Us About Creating a Customer Experience)

Business Strategy & Insight /

In an increasingly crowded marketplace, branding is more important than ever. Not only do we want customers to be aware of our existence, we want them to be passionate about us, too. Branding is when your target audience perceives to know your personality and feels engaged with you. A strong brand will instill specific attributes

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Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers

Business Strategy & Insight /

Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of unique and innovative companies. Many have introduced solutions or services which are clearly useful or fill a void in the marketplace. But very few, at least at the time of their initial launch, have a

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