What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner crystal ball and saw that 2014 would be … The year of the great marketing U-turn. What that means is, we’ve reached the point at which marketers are speaking primarily to individuals, not to the […]
My 2014 Prediction: The Great Marketing U-Turn Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
Three PR and Marketing Trends for 2014 Read More »
Deadlines are part of life. Here are three steps for surviving them and making them less of a hassle. No matter what level you’ve reached in your career, you are probably always on some type of deadline – from a report or presentation that’s due on the horizon to completing required action items for an
Got Deadline Drama? Read More »
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always have a clear or full understanding of their buyer. However, I’m still surprised that once a company has established a solid customer base, it often doesn’t take the necessary steps to retain the customers it
How To Create Customer Connections That Keep Them Smiling Read More »
We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts
National Small Business Week Panel Offers Tips for Managing Online Reputation Read More »
In an increasingly crowded marketplace, branding is more important than ever. Not only do we want customers to be aware of our existence, we want them to be passionate about us, too. Branding is when your target audience perceives to know your personality and feels engaged with you. A strong brand will instill specific attributes
Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of unique and innovative companies. Many have introduced solutions or services which are clearly useful or fill a void in the marketplace. But very few, at least at the time of their initial launch, have a
Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers Read More »
