LET'S CONNECT
Linkedin Twitter Youtube

Business Strategy & Insight

3 Hollywood Tips for Giving Your Business Videos a “Blockbuster” Punch

Business Strategy & Insight /

Today, Kathy Cabrera from Red Clip Video shares her insights on how businesses can use Hollywood-style storytelling tactics to produce engaging content that will convert their target audiences into customers and advocates for their brand. Red Clip is an affordable video production company that operates as a strategic multi-media services partner to Carabiner. As a viewer […]

3 Hollywood Tips for Giving Your Business Videos a “Blockbuster” Punch Read More »

Social Media’s Role in Product Design and Development

Business Strategy & Insight, Social Media /

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.

Social Media’s Role in Product Design and Development Read More »

Maybe you can’t judge a book by its cover, but “looks” sure count with the solutions we create

Business Strategy & Insight /

Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number of reminders that we shouldn’t judge a person by appearances, which is what the phrase means. While I think that’s absolutely true, that we shouldn’t make snap judgments about the people we meet, the continuous

Maybe you can’t judge a book by its cover, but “looks” sure count with the solutions we create Read More »

“Messaging” Didn’t Die; It Went Direct

Business Strategy & Insight, PR & Marketing /

Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know

“Messaging” Didn’t Die; It Went Direct Read More »

Marketing Performance: How Do You Measure Up?

Business Strategy & Insight /

According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value and contribution, yet only 26 percent are capable of determining their impact on the business. Conducted by VisionEdge Marketing and ITSM, the survey provides a view into what best-in-class marketers, given an “A” grade by

Marketing Performance: How Do You Measure Up? Read More »

Three Reasons Why You Should Optimize Email Marketing with Video Now

Business Strategy & Insight, PR & Marketing /

Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media services partner to Carabiner, joins us to share her insights on how to use Hollywood storytelling and video marketing to drive interest among prospects and encourage them to do business with you. In Kathy’s new

Three Reasons Why You Should Optimize Email Marketing with Video Now Read More »

Can passion for helping a community be the basis for starting a company?

Business Strategy & Insight, Startups /

I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community could be the basis for starting a company. My first thought was that anything can be the basis for starting a company, but can it be the basis for a successful one? I shrugged it

Can passion for helping a community be the basis for starting a company? Read More »

The Entrepreneur and the Jedi Mind Trick Selfie

Business Strategy & Insight, Startups /

Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control minds. Selfie has become so well-known that it’s Oxford Dictionaries’ 2013 word of the year. Two very important concepts! Welding them together to create a “Jedi mind trick selfie” produces a third concept, which is

The Entrepreneur and the Jedi Mind Trick Selfie Read More »