It’s the time of year when people like me dust off their crystal balls, peer in for a look at what lies ahead, and share the goods with friends like you. This season, wearables and the Internet of Things and advances in mobile continue to dominate, and I expect we’ll all hear a good deal […]
Warming Up for 2015 Read More »
In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document, chock full of pre-launch analysis, is obsolete. I realized later that I stopped short. The traditional Grand Marketing Strategy for all start-up launches needs to be tossed in favor of a more flexible and athletic
Scrapping Strategic Tactics in Favor of Tactical Strategy Read More »
Today, we’re featuring a guest blog from Kathy Cabrera of Red Clip Video, a strategic multi-media services partner to Carabiner. Kathy shares her insights on smart video marketing practices at trade shows: Recently, I was at the JavaOne and Oracle OpenWorld events in San Francisco. As a video marketer, I was impressed by the number of savvy
Smart Video Marketing at B2B Trade Shows Read More »
Today, Kathy Cabrera from Red Clip Video shares her insights on how businesses can use Hollywood-style storytelling tactics to produce engaging content that will convert their target audiences into customers and advocates for their brand. Red Clip is an affordable video production company that operates as a strategic multi-media services partner to Carabiner. As a viewer
3 Hollywood Tips for Giving Your Business Videos a “Blockbuster” Punch Read More »
There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.
Social Media’s Role in Product Design and Development Read More »
Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number of reminders that we shouldn’t judge a person by appearances, which is what the phrase means. While I think that’s absolutely true, that we shouldn’t make snap judgments about the people we meet, the continuous
If there’s one tried-and-true marketing tactic still in vogue in the digital age, it’s customer case studies. Such vignettes showcase how real-world companies are resolving challenges and running their businesses more effectively with the help of your product or service. Telling their story as it relates to your solution is one of the best ways
Three Tips for Better Customer Case Studies Read More »
When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom taught me didn’t translate. I got puzzled looks when I said something like: “Looks don’t fill a cupboard.” (Translation: Don’t judge a book by its cover). One saying that did translate was: “You can’t teach
Cupboards, Old Dogs and the Decade That Flew By Read More »
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know
“Messaging” Didn’t Die; It Went Direct Read More »
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value and contribution, yet only 26 percent are capable of determining their impact on the business. Conducted by VisionEdge Marketing and ITSM, the survey provides a view into what best-in-class marketers, given an “A” grade by
Marketing Performance: How Do You Measure Up? Read More »
