Business Strategy & Insight

B2B Visions: Fuel Mobile Marketing through the Power of Where

In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B […]

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Scrapping Strategic Tactics in Favor of Tactical Strategy

In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document, chock full of pre-launch analysis, is obsolete. I realized later that I stopped short. The traditional Grand Marketing Strategy for all start-up launches needs to be tossed in favor of a more flexible and athletic

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Smart Video Marketing at B2B Trade Shows

Today, we’re featuring a guest blog from Kathy Cabrera of Red Clip Video, a strategic multi-media services partner to Carabiner. Kathy shares her insights on smart video marketing practices at trade shows:  Recently, I was at the JavaOne and Oracle OpenWorld events in San Francisco. As a video marketer, I was impressed by the number of savvy

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3 Hollywood Tips for Giving Your Business Videos a “Blockbuster” Punch

Today, Kathy Cabrera from Red Clip Video shares her insights on how businesses can use Hollywood-style storytelling tactics to produce engaging content that will convert their target audiences into customers and advocates for their brand. Red Clip is an affordable video production company that operates as a strategic multi-media services partner to Carabiner. As a viewer

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Social Media’s Role in Product Design and Development

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.

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Maybe you can’t judge a book by its cover, but “looks” sure count with the solutions we create

Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number of reminders that we shouldn’t judge a person by appearances, which is what the phrase means. While I think that’s absolutely true, that we shouldn’t make snap judgments about the people we meet, the continuous

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“Messaging” Didn’t Die; It Went Direct

Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know

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