I’m seeing first-hand that B2B buyers’ expectations are changing. Driven by the fact that they are and will forever remain a consumer, business buyers are expecting the B2B buying journey they are on to mirror the buying experience they have as a consumer. What does that mean? It means treating them as an individual, not […]
Want More Success Transforming Leads into Revenue? Personalize the Experience Read More »
I posted last month about the Venture Atlanta Entrepreneur’s Reception as a preview to this year’s Venture Atlanta event, held at the Georgia Aquarium on October 22 & 23. I attended both days from start to finish, and it affirmed my hunch that investors are increasingly focused on real business people with real business ideas.
Venture Atlanta: Heavyweights Declare Us Among the Top Five U.S. Startup Cities Read More »
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
I recently talked with execs at a company that had just received a healthy dose of financing. These good people now face aggressive goals for customer growth, and they need to begin demonstrating measurable progress by the end of this year. Growth in such a short term is challenging, but doable. What’s needed is fast-track
The Direct Line between Compelling Content and Short-Term Growth Read More »
Last Thursday evening, I attended the Venture Atlanta Entrepreneur’s Reception, thrown by Silicon Valley Bank for the 32 entrepreneurial CEOs selected to present to Venture Atlanta this year at the Georgia Aquarium (October 22 & 23). The reception provided an opportunity for these rising leaders to get to know each other and get briefed on
Presenting to Investors: It’s What They Need to Hear, Not What You Want to Say Read More »
Every new company knows that exposure is vital to business success. Without it, your customers and other stakeholders, such as potential investors, will never know about your cool new widget, or your game-changing software, or how your approach to problem solving is significantly different from other companies. That is why so many of Carabiner’s startup
8 Websites for Startups to Get Free Publicity Read More »
Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are now automatically categorized by type: Primary, Promotions, Social, Updates and Forums. While it may help users prioritize and organize the messages they receive, some marketers are concerned of its impact on their email marketing efforts.
I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always have a clear or full understanding of their buyer. However, I’m still surprised that once a company has established a solid customer base, it often doesn’t take the necessary steps to retain the customers it
How To Create Customer Connections That Keep Them Smiling Read More »
We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts
National Small Business Week Panel Offers Tips for Managing Online Reputation Read More »
Like many of you, I attended a standing-room only Startup Day Atlanta last week. Flashpoint and Hypepotamus were the sponsors and the main show was to see Batch 3 of Flashpoint’s graduate companies pitch in rapid succession. All seven of the companies did a great job; there weren’t any “that-was-sad” presentations and even the company
Atlanta’s Startup Community Embraces Enterprising Youth Read More »
