As the days lengthen and grow warmer, flowers bloom, and summer vacation plans take shape, we find ourselves halfway through the calendar year. For marketers, this mid-year point also offers a prime opportunity to step back, reflect, and reassess the plans you set in January. Are you on target, ahead of schedule, or has that […]
It’s June: Time To Reassess Your 2024 Marketing Goals Read More »
The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for developing text, images, and even video, supercharging both creativity and productivity. For marketers in particular, GenAI can help to efficiently produce copy, blog posts, social content, and more. By some estimates, GenAI is already being
Crafting a Usage Policy for GenAI Content Creation Read More »
In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make the leap from merely curious visitors to prospects. However, driving conversions requires highly effective landing pages, especially when there is so much marketplace noise. While 10% is considered a “good” landing page conversion rate, the average
8 Tips for B2B Landing Page Optimization for Greater Conversions Read More »
Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands. In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these
Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success Read More »
For many individuals, workplaces can be a significant contributor to stress and anxiety, with long hours, tight deadlines, and high-pressure environments taking a toll on their well-being. In fact, 81 percent of workers report that workplace stress affects their mental health, with 73 percent also saying that it negatively impacts their relationships with family, friends,
Prioritizing Mental Health In The Workplace Read More »
