January has long been synonymous with fresh starts and health resolutions. But the “new year, new you” mindset is playing out differently now than it has in years past. Consumers are no longer relying solely on annual checkups and reactive treatment plans. Instead, they’re embracing a more proactive, personalized, and data-driven approach to health. At […]
A New Year For Smarter, Tech-Enabled Healthcare Read More »
AI is everywhere now. It writes, analyzes, predicts, and automates—so much so that most marketers barely remember what “pre-AI” workflows were like. And as we head into 2026, it’s clear the momentum won’t slow down. In fact, 88% of marketers are now using AI in some capacity of their daily work. But in the rush
What Your B2B Marketing Can’t Afford To Lose In 2026 Read More »
As the year winds down, most B2B marketers are busy wrapping up campaigns and closing out reports. But December isn’t just about finishing the work—it’s also a great time to pause, assess what’s working, and make sure your marketing strategy is fired up for the year ahead. That’s where our Marketing Readiness Checklist comes in.
Achieve Big In 2026: Our B2B Marketing Readiness Checklist Read More »
B2B marketing runs at breakneck speed, meaning that having the right MarTech stack isn’t just helpful—it’s essential. So, in our continual pursuit of productivity nirvana, our team has tested countless B2B marketing tools that claim to improve efficiency and performance: Check out our top choices this year, including why each earns a spot on our
Our 6 Top Tools For The B2B Marketer’s Toolbox Read More »
Marketers wear a lot of hats these days—strategist, content creator, social manager, data analyst—and the list goes on. The good news is the right marketing technology (MarTech) tools can help ease this heavy workload, automating repetitive tasks and streamlining others so you can stay focused on delivering results. As a B2B marketing agency, we’ve test-driven
9 MarTech Tools That Make Life Easier for B2B Marketers Read More »
In B2B marketing, thought leadership is more than a buzzword—it’s a critical strategy for building trust, having a voice in industry conversations, and positioning your brand as an expert. But in an online world dominated by algorithm-driven platforms and short-form content, marketers need a space for deeper, more meaningful engagement. That’s where Substack comes in.
Is Substack Your Next Thought Leadership Move? Read More »
Earlier this month, Venture Atlanta, one of the country’s largest and most prestigious investor conferences, celebrated its 17th year with another sold-out event at the High Museum of Art and Atlanta Symphony Hall. With 1,500 attendees and 450 funds from across the nation, this year’s conference continued to set new records and raise the bar
Community and AI Innovation Shine At This Year’s Venture Atlanta Read More »
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta, Venture Atlanta, and the Metro ATL Chamber. InnovATL showcases the vibrant innovation ecosystem in Metro Atlanta, highlighting the growing number of tech-focused events taking place around Venture Atlanta, the crown jewel of the region’s startup
InnovATL: Fueling Atlanta’s Innovation Ecosystem Read More »
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is
Climb The Search Rankings Through Effective SEO Read More »
I recently had the privilege of attending the Age Tech Challenge Innovation Showcase, a pitch competition featuring early-stage companies offering solutions for older adults. Organized by Age Tech Atlanta, the event was held on the first day of the American Society On Aging’s annual conference, On Aging 2023. Age Tech is a $2 trillion potential
Age Tech Innovations and Emerging Solutions Read More »
