As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information and content being generated daily, more and more are taking a page from their consumer-focused counterparts and turning to memes to help drive marketing and PR effectiveness. In its simplest form, a meme is a […]
This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend Read More »
While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping up with others’ posts and comments, and posting and tweeting yourself, across multiple platforms, can be exhausting. Enter social media dashboards – tools that can help you share content across multiple platforms and manage your
Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing Read More »
There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.
Social Media’s Role in Product Design and Development Read More »
So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super Bowl half-time show and dealing with severe withdrawal because our favorite TV show “Friends” ended, Facebook was busy launching what many consider to be the lynchpin behind the social media revolution. Sure, other social media
Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos Read More »
Coinciding with the celebration of Carabiner’s 10 years in business, we’re taking a look at how the role of marketers has evolved over time in order to support today’s increasingly digital-focused strategies. First, a history lesson: In the not “too” distant past, our performance benchmarks were focused primarily on gaining news clips. This was the
New Metrics for Determining Marketing Success in the Digital Age Read More »
Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we’ve released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate
Infographic: Celebrate a Decade of B2B Marketing and PR Evolution Read More »
You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet, while the other is all about connecting online. But at second glance, you’re likely to see they both have the common goals of networking, relationship building and creating buzz. Social media can and should be
Bring Your Trade Show Online Read More »
I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and top content converge.” Digital Summit ran from May 20-21 and featured over 100 thought leaders who are actively involved in shaping tomorrow’s platforms, processes and content that will impact how brands, media, fans, viewers and
Didn’t Attend Digital Summit 2014? Here’s the Digital Download! Read More »
We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and other social content. And, many of us approach the use of such images with the mistaken assumption that “if we found it online and there’s no copyright notice, then it’s in the public domain and
Avoiding Online Image Copyright Issues Read More »
On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting that content through more engaging and valuable features―namely the Showcase Pages. The Showcase Pages build upon the principle of the Products & Services tab: highlighting subsets of the parent company. However, where the Products &
In Lockstep with LinkedIn Showcase Pages Read More »
