Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a micro-influencer strategy to amplify a CEO’s voice and build trust.
Micro-Influencer Marketing in Healthcare Read More »
B2B marketers must adapt to the changing ways their target customers interact in the online world. To help, we offer B2B PR pros three best practices from their B2C counterparts that reflect the changing ways businesses make their purchasing decisions.
What B2B Can Learn from B2C Read More »
Learn how to put social selling and content marketing to work for your business, making your social network a driving force behind bringing leads through the sales pipeline.
Put Social Selling to Work Read More »
With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.
Are You Ready for the New Year? Top Trends Shaping Your Marketing in 2016. Read More »
Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.
Don’t Pooh-Pooh Podcasts Just Yet Read More »
Since the first of the year, I’ve been fortunate to be part of teams launching several new B2B brands. While our clients were familiar with the need to optimize their new websites for search, they were surprised to learn that SEO was equally important within their social media channels. For new brands entering an already competitive marketplace, SEO is vitally important.
Social Media and SEO Go Together Like Peas and Carrots Read More »
Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers. The comprehensive report is a powerhouse of information that looks at areas of increased spending, rising trends, as well as the challenges facing today’s businesses. Key among the takeaways is that 84 percent of marketers
Salesforce’s State of Marketing Report Delivers Key Insights, Recommendations for 2015 Read More »
Since the beginning of the year, we’ve conducted a number of competitive social media audits for clients, and the single, most-asked question in our strategy presentations has been: What About Google+? That seems to be the million-dollar (make that billion-dollar) question. Almost since its launch in 2011, there has been a steady stream of Google+
…And What About Google+ Read More »
In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B
B2B Visions: Fuel Mobile Marketing through the Power of Where Read More »
As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing channels, has your company developed a solid plan around social media for 2015? There are nuances associated with establishing a social media presence, utilizing it correctly, and leveraging it for the needs and goals of
This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015? Read More »
