Trade tariffs don’t usually factor big in marketing strategies — but that may be changing. In recent months, talk of new tariffs and changes to existing ones has flooded the headlines, and implications go beyond the manufacturing floor. From supply chain disruptions to pricing pressures, tariffs can directly and indirectly impact how businesses operate. This […]
Tariffs Are In The Spotlight — Why B2B Marketers Should Care Read More »
Authenticity is more than a buzzword—it’s a driving force behind customer trust. And one of the most powerful ways to foster authenticity in both B2B and B2C marketing is through user-generated content (UGC). When customers share their experiences, it resonates far more than even the slickest branded content. In fact, 93% of marketers who leverage UGC
How UGC Can Power Digital Marketing Success Read More »
Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook, X, and Instagram have revolutionized how brands communicate, engage with their audiences, and manage their reputations. In fact, 33% of PR professionals say they are now using social media tools daily, and another 17% use
New Rules Of Engagement: How Social Has Transformed PR Read More »
We’re excited to share some big news—Carabiner Communications has been named the fifth largest public relations firm by Atlanta Business Chronicle for 2025! This marks the fourth consecutive year we’ve ranked among the top 10 PR firms in Atlanta. In operation for over two decades, Carabiner has been a trusted partner for B2B technology and
Carabiner Ranked #5 Among Atlanta’s Largest PR Firms Read More »
Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention.
Journalists as BFFs? 5 Ways To Make Yourself An Ally Read More »
In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is an inevitable part of things. Yet, over half of brands say they do not have an effective strategy in place to deal with comments on their social pages. The adage “Don’t feed the trolls” serves
Online Critics and Hecklers: 5 Ways To Handle With Diplomacy Read More »
March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level, this period dedicated to honoring women making a mark also gives us an opportunity to recognize our own agency’s accomplished women leaders. Founded in 2004 by Peter Baron, Carabiner Communications has evolved to become one
Celebrating Women’s History Month And Our Agency’s Leaders Read More »
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something that’s done to you; instead, it’s a proven strategy that brands can use to more effectively gain media coverage. While “newsjacking” is a current buzzword, it’s been around for a while. Coined by marketing strategist
Newsjack Your Way To Media Coverage Read More »
In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you
How SMEs Can Be The Marketer’s Best Friend Read More »
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two aspects inform what we believe will be 2024’s hottest trends in marketing technology—things sure to be topics of discussion in the coming months. For actual implementation, it’s important, of course, to consider how these trends
6 Marketing Technology Trends To Watch In 2024 Read More »
