When most people hear the term “media training,” they think of damage control — such as learning how to survive a tough interview during a company PR crisis. But media training is no longer just for executives in hot water. Increasingly, it’s become a vital tool for a range of professionals who find themselves in […]
Media Training: Not Just For A Crisis Anymore Read More »
Trade tariffs don’t usually factor big in marketing strategies — but that may be changing. In recent months, talk of new tariffs and changes to existing ones has flooded the headlines, and implications go beyond the manufacturing floor. From supply chain disruptions to pricing pressures, tariffs can directly and indirectly impact how businesses operate. This
Tariffs Are In The Spotlight — Why B2B Marketers Should Care Read More »
If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style). But do you know why it matters in a professional setting? For many forms of business writing, adherence to the AP Style Guide can elevate your brand’s credibility by ensuring clarity and consistency across all
Why AP Style Matters — Plus, 4 Hard & Fast Rules Read More »
Authenticity is more than a buzzword—it’s a driving force behind customer trust. And one of the most powerful ways to foster authenticity in both B2B and B2C marketing is through user-generated content (UGC). When customers share their experiences, it resonates far more than even the slickest branded content. In fact, 93% of marketers who leverage UGC
How UGC Can Power Digital Marketing Success Read More »
Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook, X, and Instagram have revolutionized how brands communicate, engage with their audiences, and manage their reputations. In fact, 33% of PR professionals say they are now using social media tools daily, and another 17% use
New Rules Of Engagement: How Social Has Transformed PR Read More »
B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or executive scandal, a problem can quickly spiral, damaging a company’s reputation—and bottom line. While crisis management is often thought of as after-the-fact damage control, the reality is that it requires careful preparation, including having a proactive crisis response plan already
Crisis Ahead? 5 Critical Steps For Staying In Control Read More »
We’re excited to share some big news—Carabiner Communications has been named the fifth largest public relations firm by Atlanta Business Chronicle for 2025! This marks the fourth consecutive year we’ve ranked among the top 10 PR firms in Atlanta. In operation for over two decades, Carabiner has been a trusted partner for B2B technology and
Carabiner Ranked #5 Among Atlanta’s Largest PR Firms Read More »
Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention.
Journalists as BFFs? 5 Ways To Make Yourself An Ally Read More »
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something that’s done to you; instead, it’s a proven strategy that brands can use to more effectively gain media coverage. While “newsjacking” is a current buzzword, it’s been around for a while. Coined by marketing strategist
Newsjack Your Way To Media Coverage Read More »
In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you
How SMEs Can Be The Marketer’s Best Friend Read More »
