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PR & Marketing

Crisis Management

Crisis Ahead? 5 Critical Steps For Staying In Control

PR & Marketing /

B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or executive scandal, a problem can quickly spiral, damaging a company’s reputation—and bottom line. While crisis management is often thought of as after-the-fact damage control, the reality is that it requires careful preparation, including having a proactive crisis response plan already […]

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Carabiner Ranked #5 Among Atlanta’s Largest PR Firms

News & Updates /

We’re excited to share some big news—Carabiner Communications has been named the fifth largest public relations firm by Atlanta Business Chronicle for 2025! This marks the fourth consecutive year we’ve ranked among the top 10 PR firms in Atlanta. In operation for over two decades, Carabiner has been a trusted partner for B2B technology and

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Journalists as BFFs? 5 Ways To Make Yourself An Ally

Journalists as BFFs? 5 Ways To Make Yourself An Ally

PR & Marketing /

Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention. 

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How SMEs can help your marketing

How SMEs Can Be The Marketer’s Best Friend

PR & Marketing /

In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you

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Keep Marketing Momentum Going In Between the “Big Stuff”

PR & Marketing /

We all have them—those periodic major announcements that give us something to really blow our horns about. But what do you talk about in the lull between the “big stuff” like new product launches, key customer wins or industry partnerships? To augment those major announcements you have a time or two each year, it’s important to generate a secondary, regular flow of interesting content to keep your marketing momentum going in between.

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Salesforce’s State of Marketing Report Delivers Key Insights, Recommendations for 2015

PR & Marketing /

Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers. The comprehensive report is a powerhouse of information that looks at areas of increased spending, rising trends, as well as the challenges facing today’s businesses. Key among the takeaways is that 84 percent of marketers

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