pr Archives - Carabiner Communications

Journalists as BFFs? 5 Ways To Make Yourself An Ally

Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention. […]

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Newsjack Your Way To Media Coverage

PR & Marketing / The Connector

“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something that’s done to you; instead, it’s a proven strategy that brands can use to more effectively gain media coverage. While “newsjacking” is a current buzzword, it’s been around for a while. Coined by marketing strategist

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How SMEs Can Be The Marketer’s Best Friend

PR & Marketing / The Connector

In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you

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6 Marketing Technology Trends To Watch In 2024

PR & Marketing / The Connector

Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two aspects inform what we believe will be 2024’s hottest trends in marketing technology—things sure to be topics of discussion in the coming months. For actual implementation, it’s important, of course, to consider how these trends

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From Hype to Heart: Mastering Authenticity In Marketing

PR & Marketing / The Connector

How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop up in every strategy meeting or branding discussion. In fact, we’re constantly being told that authenticity is crucial, but what exactly does it mean, and why is it so important in our marketing efforts? It

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Why PR Is Essential For Internal Teams Too

PR & Marketing / The Connector

To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and engage with potential customers. However, the importance of internal PR initiatives is often overlooked. The reality is that internal PR should be a component of any company foundation, as it plays a key role in

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Should Your Press Release Go On The Newswire?

PR & Marketing / The Connector

The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which is why newswire services have been a de facto choice. Newswires provide a way to distribute news to a vast network of reporters, potential investors, buyers, and others. However, as with any tool, there are

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Are Awards Submissions Worth It?

PR & Marketing / Peter Baron

For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an objective third party has vetted and chosen it, positively impacting your brand image. Awards have the following advantages: Increase visibility through media coverage and social posts announcing the win Boost credibility and establish trust so

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The Continued Rise of B2B Influencer Marketing

Business Strategy & Insight, PR & Marketing / Kathy Berardi

While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B arenas. In either case, influencers are best defined as someone with the ability to impact the buying decision of a target audience. In B2C, influencers are often fashionistas, recording artists, celebrity chefs, and the like—especially

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Dear Customer: Will You be Mine?

Business Strategy & Insight, Lead Generation, Marketing Automation, PR & Marketing / Peter Baron

Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through with your messages? How did we get to this digital marketing plateau, and more importantly, what can you do about it?

Dear Customer: Will You be Mine? Read More »

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