Do you remember playing hide ’n’ seek or catch ’n’ kiss when you were a kid? If you really wanted to get caught, you’d make it easy for your friends or that cute girl or boy to find you, right? Now that you’re a sales or marketing whiz, don’t you wish your customers could find you as easily?
Integrated Content Campaigns Can Help Your Customers Find You Read More »
In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B
B2B Visions: Fuel Mobile Marketing through the Power of Where Read More »
It’s the time of year when people like me dust off their crystal balls, peer in for a look at what lies ahead, and share the goods with friends like you. This season, wearables and the Internet of Things and advances in mobile continue to dominate, and I expect we’ll all hear a good deal
Warming Up for 2015 Read More »
In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document, chock full of pre-launch analysis, is obsolete. I realized later that I stopped short. The traditional Grand Marketing Strategy for all start-up launches needs to be tossed in favor of a more flexible and athletic
Scrapping Strategic Tactics in Favor of Tactical Strategy Read More »
Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number of reminders that we shouldn’t judge a person by appearances, which is what the phrase means. While I think that’s absolutely true, that we shouldn’t make snap judgments about the people we meet, the continuous
When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom taught me didn’t translate. I got puzzled looks when I said something like: “Looks don’t fill a cupboard.” (Translation: Don’t judge a book by its cover). One saying that did translate was: “You can’t teach
Cupboards, Old Dogs and the Decade That Flew By Read More »
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know
“Messaging” Didn’t Die; It Went Direct Read More »
I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community could be the basis for starting a company. My first thought was that anything can be the basis for starting a company, but can it be the basis for a successful one? I shrugged it
Can passion for helping a community be the basis for starting a company? Read More »
