media pitching

How SMEs can help your marketing

How SMEs Can Be The Marketer’s Best Friend

In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you

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5 Things B2Bs Must Know for Better Media Relations

There is a common misconception about what media relations is and what it entails. While social posts, news releases, and blog posts are sources of news, media relations is the process of communicating such news directly to a journalist, in the form of a pitch. Media relations is handled by a company’s communications officer or

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