According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million by 2040. At the same time, the number of adults 85 and older—those most likely to need personal assistance—will nearly quadruple. As our population ages, the desire to maintain independence and dignity, especially in one’s […]
As Our Population Grows Older, So Does Demand For AgeTech Read More »
April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with disabilities from across the nation. This is why we thought this would be a great time to talk to Synergies Work CEO and Founder Aarti Sahgal about the nonprofit, its important work, and its mission
Q&A With Aarti Sahgal Of Synergies Work Read More »
Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world in unprecedented ways, including in the field of marketing. While some aspects of marketing programs underwent a permanent transformation during that time, others have since reverted to their near pre-pandemic forms. Let’s take a quick
Marketing In A Post-Pandemic World Read More »
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two aspects inform what we believe will be 2024’s hottest trends in marketing technology—things sure to be topics of discussion in the coming months. For actual implementation, it’s important, of course, to consider how these trends
6 Marketing Technology Trends To Watch In 2024 Read More »
How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop up in every strategy meeting or branding discussion. In fact, we’re constantly being told that authenticity is crucial, but what exactly does it mean, and why is it so important in our marketing efforts? It
From Hype to Heart: Mastering Authenticity In Marketing Read More »
Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and expenditures for the year ahead. In our role as marketing counsel to our clients, and as an avid reader and follower of industry trends, we’re offering seven hot topics that have landed on our radar,
7 Key Marketing Trends for 2023 Read More »
