Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook, X, and Instagram have revolutionized how brands communicate, engage with their audiences, and manage their reputations. In fact, 33% of PR professionals say they are now using social media tools daily, and another 17% use […]
New Rules Of Engagement: How Social Has Transformed PR Read More »
The way people consume content is changing fast. With shorter attention spans and an overload of online information, B2Bs need a dynamic, attention-grabbing way to stand out. Without a doubt, video is that game-changer. From social media to websites to email campaigns, B2B video content marketing is the GOAT for engaging audiences and driving conversions.
B2B Brands: It’s High Time To Invest In Video — Here’s Why Read More »
Humans are wired to respond to emotions. Even in B2B content marketing—where logic and data-driven strategies play a lead role—emotion still influences buyer decision-making. In fact, 69% of senior marketing leaders believe B2B purchase decisions are just as emotionally driven as in B2C. So, how can you create high-impact B2B marketing content that evokes emotion
Why Emotion Wins In B2B Content Marketing Read More »
B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or executive scandal, a problem can quickly spiral, damaging a company’s reputation—and bottom line. While crisis management is often thought of as after-the-fact damage control, the reality is that it requires careful preparation, including having a proactive crisis response plan already
Crisis Ahead? 5 Critical Steps For Staying In Control Read More »
For B2B marketers, striking the right balance between paid digital advertising and organic search is essential for lead generation and brand visibility. But how do you know when to prioritize pay-per-click (PPC) campaigns and when to rely on search engine optimization (SEO)? Rolled up, while paid digital ads provide immediate visibility, SEO strategies drive sustainable,
Paid Vs. Organic: Should I Focus On Digital Ads Or SEO? Read More »
With complex B2B sales cycles and increasingly discerning buyers, it’s not enough to just generate leads—you need to build real relationships with them. The good news is that by delivering timely, personalized, and valuable interactions, it’s possible to guide prospects through the sales funnel and convert them into long-term clients. Here are four effective ways
4 Effective Ways To Nurture Leads Read More »
When speaking with prospective B2B clients, one of the things we often ask is “what makes you stand out from the pack?” A huge percentage of the time, customer service is in their response. And most companies do believe their service sets them apart. But if pressed on what such service really means, how it’s
How To Make Customer Service A True Differentiator Read More »
As the new year begins, aligning your sales and marketing teams is just as important as ever. But why is this alignment so hard, since both departments share a common goal of driving revenue? The likely problem is that too often, each operates in silos that lead to misunderstandings, misaligned tactics, and missed opportunities. Sales
Start 2025 Strong With Better Sales And Marketing Alignment Read More »
In B2B marketing, the effectiveness of your content strategy often hinges on how well you tailor your messaging to the different stages of the buy cycle. Each stage also calls for specific content types to address the needs and questions of prospects. In other words, considering that the average B2B buyer consumes 13 pieces of
How To Develop Content For Each Stage Of The Buy Cycle Read More »
Congratulations, your B2B is growing. Although you have the CEO position handled, what your business also needs at this stage is experienced leaders to steer your sales and marketing. However, can you afford the level of talent you need to take things to the next level? Rather than breaking the bank, or settling for a
Can Your B2B Benefit From Fractional Sales & Marketing Leaders? Read More »
