Humans are wired to respond to emotions. Even in B2B content marketing—where logic and data-driven strategies play a lead role—emotion still influences buyer decision-making. In fact, 69% of senior marketing leaders believe B2B purchase decisions are just as emotionally driven as in B2C. So, how can you create high-impact B2B marketing content that evokes emotion […]
Why Emotion Wins In B2B Content Marketing Read More »
In B2B marketing, the effectiveness of your content strategy often hinges on how well you tailor your messaging to the different stages of the buy cycle. Each stage also calls for specific content types to address the needs and questions of prospects. In other words, considering that the average B2B buyer consumes 13 pieces of
How To Develop Content For Each Stage Of The Buy Cycle Read More »
Did you know that video marketers get 66 percent more qualified leads per year? Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think.
If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out Read More »
