Lead Generation

Do You Know Your Get-It Score? Find Out—It’s Free

In this new video, agency lead Peter Baron talks about our Get-It Score assessment that helps determine how well your prospects “get you” in terms of your digital presence. Our evaluation can help ensure that your online marketing channels are at their most effective for reaching and engaging prospects—something that’s vital these days. And, our

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Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. Is one quaint tactic – which gives marketers the ability to stand out from the competition – making a comeback?

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Is the Marketing Pendulum Swinging?

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?

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