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Donna Shelton

The Role of Digital Automation in Reducing Demands on Healthcare Staff

Business Strategy & Insight /

I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was […]

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Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring

Business Strategy & Insight /

The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and

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4 Things to Know About the Niche World of Medical Device Marketing

Business Strategy & Insight, PR & Marketing, Startups /

When marketing medtech solutions – and medical devices in particular – it’s important to consider key factors that can be more of a challenge than marketing other types of technology products and services. Read to find out the four things you need to know about the niche world of medical device marketing.

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