LET'S CONNECT
Linkedin Twitter Youtube

Digital Marketing

Crisis Management

Crisis Ahead? 5 Critical Steps For Staying In Control

PR & Marketing /

B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or executive scandal, a problem can quickly spiral, damaging a company’s reputation—and bottom line. While crisis management is often thought of as after-the-fact damage control, the reality is that it requires careful preparation, including having a proactive crisis response plan already […]

Crisis Ahead? 5 Critical Steps For Staying In Control Read More »

PPC vs SEO

Paid Vs. Organic: Should I Focus On Digital Ads Or SEO?

Business Strategy & Insight /

For B2B marketers, striking the right balance between paid digital advertising and organic search is essential for lead generation and brand visibility. But how do you know when to prioritize pay-per-click (PPC) campaigns and when to rely on search engine optimization (SEO)? Rolled up, while paid digital ads provide immediate visibility, SEO strategies drive sustainable,

Paid Vs. Organic: Should I Focus On Digital Ads Or SEO? Read More »

Carabiner Ranked #5 Among Atlanta’s Largest PR Firms

News & Updates /

We’re excited to share some big news—Carabiner Communications has been named the fifth largest public relations firm by Atlanta Business Chronicle for 2025! This marks the fourth consecutive year we’ve ranked among the top 10 PR firms in Atlanta. In operation for over two decades, Carabiner has been a trusted partner for B2B technology and

Carabiner Ranked #5 Among Atlanta’s Largest PR Firms Read More »

How to make your next webinar rock

No, Webinars Aren’t Dead (And How to Make Your Next One Rock)

Business Strategy & Insight /

Think about it—just a few years ago we were in a global pandemic, with remote working and social distancing the new norms for conducting business. Webinars exploded in popularity as companies scrambled to maintain engagement in a world that had suddenly gone virtual by necessity. While this led to some temporary webinar fatigue, it would

No, Webinars Aren’t Dead (And How to Make Your Next One Rock) Read More »

6 Tips For Using LinkedIn Messaging

6 Tips For Using LinkedIn Messaging To Create Real Connections

Social Media /

If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve accepted the connection—whether out of curiosity or kindness—it’s quickly followed by a meeting request or sales pitch. Yeesh.  Such requests typically have the opposite effect than the sender intended, making it less likely they’ll establish

6 Tips For Using LinkedIn Messaging To Create Real Connections Read More »

Q&A with Account Director Andy Hagedon

Carabiner Team Spotlight: Account Director Andy Hagedon

Employee Spotlight /

Hi, Andy! What can you tell us about yourself, career-wise? I’ve had a diversified career path as over the last 30-plus years I’ve done outside sales, commercial photography, co-founded a food/tech company (recently acquired by ButcherBox), and managed several successful runs in agency PR and marketing, where I am now. The work I enjoy most

Carabiner Team Spotlight: Account Director Andy Hagedon Read More »

Journalists as BFFs? 5 Ways To Make Yourself An Ally

Journalists as BFFs? 5 Ways To Make Yourself An Ally

PR & Marketing /

Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention. 

Journalists as BFFs? 5 Ways To Make Yourself An Ally Read More »