4 Ways to Create More Meaningful Online Interactions
These days, our business interactions have shifted almost exclusively to the digital environment. Here are 5 things you can do to make your online communications more meaningful.
Creating More Meaningful Interactions in a Virtual World Read More »
A lengthened sales cycle and restrictions on face-to-face meetings have dramatically impacted how salespeople get their jobs done. Here are 3 things to do now to adjust to selling in this time of social distancing.
How to Deal With Disrupted Sales Read More »
Another successful TAG Summit is in the books. Find out who made this year’s list of the Top 10 Innovative Companies in Georgia, and learn about the trends and insights that caught our attention.
TAG Summit 2020: Engage, Innovate, and Transform Read More »
Should You Consider Working with an Industry Research Firm?
Technology B2Bs can benefit from working with industry analysts in several ways, but paid relationships can be expensive. How do you know if these relationships are right for you, and what are the best ways to get optimal results?
The Why and How of Analyst Relations Read More »
What do New Year’s and spring have in common? They’re both times when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts from earlier this year, which relies on wisdom from organizing consultant Marie Kondo to help marketers re-energize their marketing toolbox. Good reading before the new year.
How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize Read More »
There’s a reason Millennials are nicknamed the “Selfie Generation” and the “Always-On Generation.” They’re by far the most digitally connected group our nation has ever experienced. As marketers, how do you reach and engage them? Read our blog to find out.
Millennial Marketing: 4 Tips for Engaging Our Most Connected Generation Read More »
There’s no end to the things companies can do to make a positive social impact. But where do you begin? For most, it’s as simple as integrating social responsibility practices in your organization. Find out how you can get started with our three quick tips.
Why “Doing Good” Is Good for Business Read More »
Tidying expert Marie Kondo, a Japanese organizing consultant, Netflix star and author, developed the KonMari Method™, a way to transform your home by gathering possessions by category and keeping only those items that “spark joy.” Kondo’s advice is taking the world by storm. But what does all this have to do with marketing?
How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize Read More »
No matter the type of business, there is a universal need for customer loyalty. Most sources, in fact, estimate that it costs between four and ten times more to acquire a new customer than to maintain an existing one. But how do we maintain those long-term, enthusiastic customers? You know, the type that may also
Creating and Enhancing Customer Loyalty in 2015 Read More »
If there’s one tried-and-true marketing tactic still in vogue in the digital age, it’s customer case studies. Such vignettes showcase how real-world companies are resolving challenges and running their businesses more effectively with the help of your product or service. Telling their story as it relates to your solution is one of the best ways
Three Tips for Better Customer Case Studies Read More »
