It’s that time of year again when most of us reflect on the things for which we are thankful, such as our family, health and home. But from a business perspective, indulge me for a moment and consider this: Are you thankful for the key elements that make your content strategy successful? I’m referring to […]
Are You Thankful for Your Content Strategy? Read More »
Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
I recently talked with execs at a company that had just received a healthy dose of financing. These good people now face aggressive goals for customer growth, and they need to begin demonstrating measurable progress by the end of this year. Growth in such a short term is challenging, but doable. What’s needed is fast-track
The Direct Line between Compelling Content and Short-Term Growth Read More »
No matter whether you’re trying to get your kids to eat their vegetables or motivate your company’s website visitors to opt into your email newsletter – I can guarantee you’ll achieve more by making it fun. How do you do that? In “fancy schmancy” marketing terms – gamify it. With regard to website engagement, gamification
Gamifying Your Website: Attracting Leads and Keeping Them There Can Be Fun! Read More »
