Kathy Cabrera, founder of Red Clip Video, joins us today to share her insights on how to use Hollywood-style storytelling to help businesses produce video marketing content to engage their buying audiences. Red Clip is an affordable video production company that operates as a strategic multimedia services partner to Carabiner. Watch below as Kathy gives us […]
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There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term
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Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media services partner to Carabiner, joins us to share her insights on how to use Hollywood storytelling and video marketing to drive interest among prospects and encourage them to do business with you. In Kathy’s new
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You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet, while the other is all about connecting online. But at second glance, you’re likely to see they both have the common goals of networking, relationship building and creating buzz. Social media can and should be
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Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different from general, garden-variety marketing? For one thing, content marketing should be marketing without the direct sales pitch. According to the Content Marketing Institute, it’s a technique of “creating and distributing valuable, relevant content to attract
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It couldn’t last forever. Social media has finally grown up and realized it had to get a real job. What I mean is that social media is no longer free! If you want to truly engage your audience with content – especially on Facebook and LinkedIn – you’ll have to PAY to optimize reach. The
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Congratulations! It’s mid-January and you made it not only through the holiday rush, but also survived the impact of re-entry after the long winter break. And now, the entire 2014 content calendar is staring you in the face. What are you planning to put on it to engage customers and prospects over the next 12
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A recent Fast Company story on social media trends got me thinking about the companies we serve here at Carabiner, especially as we begin updating their social strategies for the year ahead. Here are three key trends that I believe B2B companies should be mindful of for 2014: 1. Social media isn’t just young people
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What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner crystal ball and saw that 2014 would be … The year of the great marketing U-turn. What that means is, we’ve reached the point at which marketers are speaking primarily to individuals, not to the
My 2014 Prediction: The Great Marketing U-Turn Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
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