You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet, while the other is all about connecting online. But at second glance, you’re likely to see they both have the common goals of networking, relationship building and creating buzz. Social media can and should be […]
Bring Your Trade Show Online Read More »
Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different from general, garden-variety marketing? For one thing, content marketing should be marketing without the direct sales pitch. According to the Content Marketing Institute, it’s a technique of “creating and distributing valuable, relevant content to attract
Best Practices for Content Marketing Read More »
It couldn’t last forever. Social media has finally grown up and realized it had to get a real job. What I mean is that social media is no longer free! If you want to truly engage your audience with content – especially on Facebook and LinkedIn – you’ll have to PAY to optimize reach. The
No Free Lunch: The Importance of Paid Social Media Read More »
Congratulations! It’s mid-January and you made it not only through the holiday rush, but also survived the impact of re-entry after the long winter break. And now, the entire 2014 content calendar is staring you in the face. What are you planning to put on it to engage customers and prospects over the next 12
B2B Content Calendar Planning: Let Thoughtful, Fun Ideas Be Your Guide Read More »
A recent Fast Company story on social media trends got me thinking about the companies we serve here at Carabiner, especially as we begin updating their social strategies for the year ahead. Here are three key trends that I believe B2B companies should be mindful of for 2014: 1. Social media isn’t just young people
Get Social or Go Home! 2014 Essentials for Your B2B Strategy Read More »
What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner crystal ball and saw that 2014 would be … The year of the great marketing U-turn. What that means is, we’ve reached the point at which marketers are speaking primarily to individuals, not to the
My 2014 Prediction: The Great Marketing U-Turn Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
Three PR and Marketing Trends for 2014 Read More »
It’s that time of year again when most of us reflect on the things for which we are thankful, such as our family, health and home. But from a business perspective, indulge me for a moment and consider this: Are you thankful for the key elements that make your content strategy successful? I’m referring to
Are You Thankful for Your Content Strategy? Read More »
Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
