Random fact: February 17 is Random Acts of Kindness Day — a reminder that small, thoughtful gestures can brighten someone’s day. In B2B organizations, however, alignment between sales and marketing should never be just random. When these teams work together in a mutually respectful way, the benefits go beyond good feelings — they unlock measurable […]
When Sales And Marketing Align, Revenue Follows Read More »
January brings excitement and momentum. New plans. New budgets. New goals. But as the weeks roll by, many B2B marketing teams start to feel stuck—busy, yet not moving forward in any meaningful way. The problem usually isn’t a lack of strategy. It’s what happens after the strategy is approved. Here are four common reasons B2B
Why Marketing Plans Stall In Q1—And How To Keep Yours Moving Read More »
If you’re doing less “Googling” and more asking questions in tools like ChatGPT these days, you’re not alone. In fact, recent studies show almost half of ChatGPT usage is search-related. But what does this mean for content generation? Keywords and metadata still matter, but it’s important to also think about how content is structured and
How Do I Get My B2B Content Picked Up By ChatGPT? Read More »
In today’s world, a Facebook post or TikTok clip can spark headlines, controversy, outrage, or even legal action. Recent events remind us that emotions run high, opinions spread fast, and the line between personal and professional lives on social is thinner than ever. Studies show that as of 2024, 80% of organizations had social media
When Social Posts Go Viral: Is Your B2B Prepared? Read More »
It might not be Halloween yet, but anyone in B2B marketing knows that real chills don’t need a date on the calendar — they come when you least expect them. Following are six marketing nightmares (including an AI-generated horror) that could haunt your brand reputation, and how to keep the monsters at bay. 1. Gremlins
Don’t Let These 6 Marketing Horrors Haunt You Read More »
It’s hard to believe Venture Atlanta 2025 is right around the corner! In a short time, founders, investors, and industry leaders will be gathering to make connections at the Southeast’s largest technology showcase event. Whether you’re attending #VA2025 or another in-person happening, preparation is key. To help ensure you get the most from the experience,
7 Tips For Elevating Your In-Person Networking Game Read More »
B2B thought leadership content marketing is one of the most powerful ways to establish credibility and authority. But let’s face it, most executives are overwhelmingly short on time. And even when they do their best to regularly develop expert content, it often results in inconsistent output or worse—burnout. The good news is that there are
Thought Leadership Without Burnout? Here’s How Read More »
B2B tech buyers are some of the most informed audiences you’ll encounter—yet they’re also often overwhelmed. Between the technical jargon, dense product specs, and similar-sounding competitors, even the most innovative solutions can get lost in the noise. That’s why marketing complex tech solutions requires more than just listing features; it takes a deliberate blend of
Turn Tech Talk Into Trust: 4 Ways To Market Technical Solutions Read More »
If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style). But do you know why it matters in a professional setting? For many forms of business writing, adherence to the AP Style Guide can elevate your brand’s credibility by ensuring clarity and consistency across all
Why AP Style Matters — Plus, 4 Hard & Fast Rules Read More »
AI is transforming how B2B marketers create content, making the process faster and more efficient. From social posts to ad copy to emails, AI-powered tools can generate content in basically no time at all. To attest to their prevalence, a recent MarTech survey revealed GenAI tools accounted for 77% of growth in the marketing-technology landscape.
Is AI The Death Of Creativity In B2B Marketing? Read More »
