Humans are wired to respond to emotions. Even in B2B content marketing—where logic and data-driven strategies play a lead role—emotion still influences buyer decision-making. In fact, 69% of senior marketing leaders believe B2B purchase decisions are just as emotionally driven as in B2C. So, how can you create high-impact B2B marketing content that evokes emotion […]
Why Emotion Wins In B2B Content Marketing Read More »
Writing about complex topics can be hard. But even when the subject matter is exceptionally abstract or complicated (hello, blockchain and cryptocurrency), the goal should be to make your writing as accessible and engaging as possible. After all, why write it if the reader deems it too difficult (or boring) and bails? We’re offering six
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We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the past, jilted in favor of social media and digital marketing. However, releases have experienced a resurgence in recent years due to the perceived credibility they offer compared to digital claims in an increasingly cynical world.
6 Ways to Garner Greater Attention for Your Next Press Release Read More »
These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best?
Three Golden Rules for Effective Content Marketing Read More »
