Business Strategy Archives - Page 5 of 11

Carabiner Is A Sponsor Of The 2023 National Cyber Summit

We’re pleased to announce that Carabiner Communications is a Bronze Sponsor of the 14th annual National Cyber Summit, taking place September 20-21 at the Von Braun Center in Huntsville, Alabama. The summit is the nation’s most innovative cybersecurity technology event, offering diverse focus areas, top speakers, and unmatched accessibility to learning, networking, and collaborative opportunities. […]

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Carabiner Now Offers Market Research In Partnership With Stable Kernel

News & Updates / The Connector

We’re pleased to announce a new service to our clients through our partnership with the market research arm of software development firm Stable Kernel. Savvy organizations utilize market research to better understand their markets and minimize risk before investments are made. We’re kicking things off with a conversation with Emily Creek, Senior Director of Customer

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From Views to Customers: Why Video Marketing Is A Game-Changer

Business Strategy & Insight / The Connector

With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023. Here is just some of what the use of video in marketing can offer:

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Amplify Your Message With These 7 Press Release Best Practices

PR & Marketing / The Connector

The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world. While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality

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InnovATL: Fueling Atlanta’s Innovation Ecosystem

News & Updates / Peter Baron

By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta, Venture Atlanta, and the Metro ATL Chamber. InnovATL showcases the vibrant innovation ecosystem in Metro Atlanta, highlighting the growing number of tech-focused events taking place around Venture Atlanta, the crown jewel of the region’s startup

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Staying Sane In The Workplace: 5 Steps For Reducing Stress

Business Strategy & Insight / The Connector

The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget. In fact, according to The American Institute of Stress (yes, there

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Climb The Search Rankings Through Effective SEO

Business Strategy & Insight / The Connector

Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is

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Age Tech Innovations and Emerging Solutions

Business Strategy & Insight / Donna Shelton

I recently had the privilege of attending the Age Tech Challenge Innovation Showcase, a pitch competition featuring early-stage companies offering solutions for older adults. Organized by Age Tech Atlanta, the event was held on the first day of the American Society On Aging’s annual conference, On Aging 2023. Age Tech is a $2 trillion potential

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How AI Impacts Marketing Content Creation

Business Strategy & Insight / The Connector

Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing. While benefits are clear, such as greater efficiency

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6 Ways to Enhance Your Blog Content

PR & Marketing / Peter Baron

While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers dread. The average blog post takes about four hours to write, and because new blog content is required regularly for driving website traffic, it’s also a job that’s never finished as there is always another

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