How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop up in every strategy meeting or branding discussion. In fact, we’re constantly being told that authenticity is crucial, but what exactly does it mean, and why is it so important in our marketing efforts? It […]
From Hype to Heart: Mastering Authenticity In Marketing Read More »
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and engage with potential customers. However, the importance of internal PR initiatives is often overlooked. The reality is that internal PR should be a component of any company foundation, as it plays a key role in
Why PR Is Essential For Internal Teams Too Read More »
Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the 2023 AEC Shadow Summit in Atlanta—hosted by Shadow Partners and its founder KP Reddy. During the two-day event, we participated in more than 15 informative sessions and met with dozens of thought leaders in the
AEC Shadow Summit: Advancing the Science of Building Technology Read More »
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares. Warning: They could happen to you if you’re not properly prepared (cue the lightning flashes and creepy Vincent Price laugh). Seriously, there are many marketing and PR ghost stories to tell—some based on our own
6 Marketing Nightmares (And How to Avoid Them) Read More »
Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just
6 Best Practices for Mastering Omnichannel Marketing Read More »
The 16th annual Venture Atlanta 2023 is now in the books, having heralded new technologies and trends to watch as well as a high-energy experience that kept the sold-out venue abuzz. This year, there were over 1,400 entrepreneurs, investors, and business leaders in attendance at The Woodruff Arts Center and Atlanta Symphony Hall, with highlights
Venture Atlanta 2023: New Energy & All Things AI Read More »
There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we work, communicate, and create. Already, it has given rise to breakthroughs in healthcare, finance, manufacturing, entertainment, and more, requiring humans to adapt to a future where collaboration with intelligent machines is not just a necessity
Why Integrity In Marketing Is So Important Right Now Read More »
According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order to make purchase decisions has increased by 59 percent. This alone suggests a growing complexity in the ways marketers must reach prospects. Among this complexity is the eventual shift from one-to-many marketing tactics to more
How to Build Stronger Relationships with B2B Prospects Read More »
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which is why newswire services have been a de facto choice. Newswires provide a way to distribute news to a vast network of reporters, potential investors, buyers, and others. However, as with any tool, there are
Should Your Press Release Go On The Newswire? Read More »
Thought leadership—it’s a buzz phrase frequently used when talking about company goals and ambitions, but what does it really mean, and even more, what does it require to establish it? According to Forbes contributors, a thought leader is “one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or
What It Takes To Be A Thought Leader Read More »
