In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B […]
B2B Visions: Fuel Mobile Marketing through the Power of Where Read More »
Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number of reminders that we shouldn’t judge a person by appearances, which is what the phrase means. While I think that’s absolutely true, that we shouldn’t make snap judgments about the people we meet, the continuous
If there’s one tried-and-true marketing tactic still in vogue in the digital age, it’s customer case studies. Such vignettes showcase how real-world companies are resolving challenges and running their businesses more effectively with the help of your product or service. Telling their story as it relates to your solution is one of the best ways
Three Tips for Better Customer Case Studies Read More »
