Whether your company is young or well established, sometimes events change. Perhaps your customer needs have evolved, or your service offering has changed. Here are five signs it’s time for a rebrand.
Five Signs It’s Time for a Rebrand Read More »
Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the role of brand equity when considering a business exit.
In the Exit Game, Don’t Forget About Branding Read More »
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know
“Messaging” Didn’t Die; It Went Direct Read More »
There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term
Three Tips for Mastering the Art of Storytelling in the Digital Age Read More »
