According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order to make purchase decisions has increased by 59 percent. This alone suggests a growing complexity in the ways marketers must reach prospects. Among this complexity is the eventual shift from one-to-many marketing tactics to more […]
How to Build Stronger Relationships with B2B Prospects Read More »
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which is why newswire services have been a de facto choice. Newswires provide a way to distribute news to a vast network of reporters, potential investors, buyers, and others. However, as with any tool, there are
Should Your Press Release Go On The Newswire? Read More »
Thought leadership—it’s a buzz phrase frequently used when talking about company goals and ambitions, but what does it really mean, and even more, what does it require to establish it? According to Forbes contributors, a thought leader is “one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or
What It Takes To Be A Thought Leader Read More »
We’re pleased to announce that Carabiner Communications is a Bronze Sponsor of the 14th annual National Cyber Summit, taking place September 20-21 at the Von Braun Center in Huntsville, Alabama. The summit is the nation’s most innovative cybersecurity technology event, offering diverse focus areas, top speakers, and unmatched accessibility to learning, networking, and collaborative opportunities.
Carabiner Is A Sponsor Of The 2023 National Cyber Summit Read More »
We’re pleased to announce a new service to our clients through our partnership with the market research arm of software development firm Stable Kernel. Savvy organizations utilize market research to better understand their markets and minimize risk before investments are made. We’re kicking things off with a conversation with Emily Creek, Senior Director of Customer
Carabiner Now Offers Market Research In Partnership With Stable Kernel Read More »
With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023. Here is just some of what the use of video in marketing can offer:
From Views to Customers: Why Video Marketing Is A Game-Changer Read More »
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world. While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality
Amplify Your Message With These 7 Press Release Best Practices Read More »
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta, Venture Atlanta, and the Metro ATL Chamber. InnovATL showcases the vibrant innovation ecosystem in Metro Atlanta, highlighting the growing number of tech-focused events taking place around Venture Atlanta, the crown jewel of the region’s startup
InnovATL: Fueling Atlanta’s Innovation Ecosystem Read More »
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget. In fact, according to The American Institute of Stress (yes, there
Staying Sane In The Workplace: 5 Steps For Reducing Stress Read More »
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company credibility and trust through third-party endorsements while showing your solutions being used in real-world applications to the customer’s advantage. According to a HubSpot survey, marketers cite case studies as the fifth most popular type of
Making the Case for Case Studies Read More »
