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Omnichannel Marketing

6 Best Practices for Mastering Omnichannel Marketing

Business Strategy & Insight /

Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just […]

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Integrity in Marketing

Why Integrity In Marketing Is So Important Right Now

PR & Marketing /

There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we work, communicate, and create. Already, it has given rise to breakthroughs in healthcare, finance, manufacturing, entertainment, and more, requiring humans to adapt to a future where collaboration with intelligent machines is not just a necessity

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Personalized Marketing image

How to Build Stronger Relationships with B2B Prospects

PR & Marketing /

According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order to make purchase decisions has increased by 59 percent. This alone suggests a growing complexity in the ways marketers must reach prospects. Among this complexity is the eventual shift from one-to-many marketing tactics to more

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Cyber Summit

Carabiner Is A Sponsor Of The 2023 National Cyber Summit

News & Updates /

We’re pleased to announce that Carabiner Communications is a Bronze Sponsor of the 14th annual National Cyber Summit, taking place September 20-21 at the Von Braun Center in Huntsville, Alabama. The summit is the nation’s most innovative cybersecurity technology event, offering diverse focus areas, top speakers, and unmatched accessibility to learning, networking, and collaborative opportunities. 

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Stable Kernel

Carabiner Now Offers Market Research In Partnership With Stable Kernel

News & Updates /

We’re pleased to announce a new service to our clients through our partnership with the market research arm of software development firm Stable Kernel. Savvy organizations utilize market research to better understand their markets and minimize risk before investments are made.  We’re kicking things off with a conversation with Emily Creek, Senior Director of Customer

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Video Marketing

From Views to Customers: Why Video Marketing Is A Game-Changer

Business Strategy & Insight /

With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023.  Here is just some of what the use of video in marketing can offer:

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Press Release Best Practices

Amplify Your Message With These 7 Press Release Best Practices

PR & Marketing /

The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world.  While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality

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