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artificial intelligence

Is AI The Death Of Creativity In B2B Marketing?

Is AI The Death Of Creativity In B2B Marketing?

Business Strategy & Insight /

AI is transforming how B2B marketers create content, making the process faster and more efficient. From social posts to ad copy to emails, AI-powered tools can generate content in basically no time at all. To attest to their prevalence, a recent MarTech survey revealed GenAI tools accounted for 77% of growth in the marketing-technology landscape. […]

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Gen AI

Crafting a Usage Policy for GenAI Content Creation

Business Strategy & Insight /

The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for developing text, images, and even video, supercharging both creativity and productivity. For marketers in particular, GenAI can help to efficiently produce copy, blog posts, social content, and more.  By some estimates, GenAI is already being

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