A recent Business Insider article made an unexpected point: even in a world racing at breakneck speed toward automation, some of the most in-demand tech roles right now are centered on something deeply human — communication. The author highlights how, despite the proliferation of AI, companies are increasingly seeking experienced storytellers and senior communications leaders. […]
B2B Storytelling in the Age of AI Read More »
AI is everywhere now. It writes, analyzes, predicts, and automates—so much so that most marketers barely remember what “pre-AI” workflows were like. And as we head into 2026, it’s clear the momentum won’t slow down. In fact, 88% of marketers are now using AI in some capacity of their daily work. But in the rush
What Your B2B Marketing Can’t Afford To Lose In 2026 Read More »
If you’re doing less “Googling” and more asking questions in tools like ChatGPT these days, you’re not alone. In fact, recent studies show almost half of ChatGPT usage is search-related. But what does this mean for content generation? Keywords and metadata still matter, but it’s important to also think about how content is structured and
How Do I Get My B2B Content Picked Up By ChatGPT? Read More »
AI is transforming how B2B marketers create content, making the process faster and more efficient. From social posts to ad copy to emails, AI-powered tools can generate content in basically no time at all. To attest to their prevalence, a recent MarTech survey revealed GenAI tools accounted for 77% of growth in the marketing-technology landscape.
Is AI The Death Of Creativity In B2B Marketing? Read More »
The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for developing text, images, and even video, supercharging both creativity and productivity. For marketers in particular, GenAI can help to efficiently produce copy, blog posts, social content, and more. By some estimates, GenAI is already being
Crafting a Usage Policy for GenAI Content Creation Read More »
