The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for developing text, images, and even video, supercharging both creativity and productivity. For marketers in particular, GenAI can help to efficiently produce copy, blog posts, social content, and more. By some estimates, GenAI is already being […]
Crafting a Usage Policy for GenAI Content Creation Read More »
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is
Climb The Search Rankings Through Effective SEO Read More »
I recently had the privilege of attending the Age Tech Challenge Innovation Showcase, a pitch competition featuring early-stage companies offering solutions for older adults. Organized by Age Tech Atlanta, the event was held on the first day of the American Society On Aging’s annual conference, On Aging 2023. Age Tech is a $2 trillion potential
Age Tech Innovations and Emerging Solutions Read More »
Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing. While benefits are clear, such as greater efficiency
How AI Impacts Marketing Content Creation Read More »
As marketers are making plans for 2018, here are some of the important programs we think they should consider combining to their core campaign elements to get the most impact on lead generation in the coming year.
We’re Checking It Twice: 2018 Checklist for Marketers Read More »
