PR & Marketing Archives - Page 7 of 10 - Carabiner Communications

5 Tips to Produce Interview-Style Videos Like a Pro

1 Comment / PR & Marketing / Kathy Berardi

Year over year, use of video among B2B U.S. companies is steadily climbing. The 2015 B2B Content Marketing Benchmarks, Budgets and Trends survey found that 76 percent of B2B companies in North America are using video, compared to 63 percent the year before. Clearly, savvy marketers are incorporating video into the marketing mix and reaping the benefits. But it’s not always easy to get it right.

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Keep Marketing Momentum Going In Between the “Big Stuff”

PR & Marketing / Dana Cogan

We all have them—those periodic major announcements that give us something to really blow our horns about. But what do you talk about in the lull between the “big stuff” like new product launches, key customer wins or industry partnerships? To augment those major announcements you have a time or two each year, it’s important to generate a secondary, regular flow of interesting content to keep your marketing momentum going in between.

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B2B Video Doesn’t Have 2B Boring

PR & Marketing / Kathy Berardi

I recently saw a fantastic infographic that illustrates how video is becoming an exploding medium for b2b marketers in 2015. With dramatic statistics—like 70 percent of b2b marketers are starting to use video, and 58 percent of them describe their previous experience in video marketing as successful—it’s clear more b2bs will soon be going “in front of the camera” to reach their customer audiences.

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A “TIP” for Keeping Your Video Resolutions in 2015

PR & Marketing / Kathy Berardi

Today, we’re featuring a guest blog from Kathy Berardi of Red Clip Video, a strategic multi-media services partner to Carabiner. If you’re focused on incorporating video into your marketing plans this year but are finding it difficult to get started, Kathy offers a “TIP” for kick-starting the process: 1. Talk: Consider the wealth of knowledge you could gain by simply

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Sales-Driven Marketing

PR & Marketing / Bret Rachlin

How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case because if it is, then it’s likely that these campaigns fall short of engaging

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Creating and Enhancing Customer Loyalty in 2015

PR & Marketing / Dana Cogan

No matter the type of business, there is a universal need for customer loyalty. Most sources, in fact, estimate that it costs between four and ten times more to acquire a new customer than to maintain an existing one. But how do we maintain those long-term, enthusiastic customers? You know, the type that may also

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Why Every Brand Needs a Story that Pops

PR & Marketing / Kathy Berardi

Today, Kathy Cabrera from Red Clip Video shares a video interview she conducted with iconic Hollywood storyteller Richard Walter, chair of the UCLA MFA Screenwriting program. In the interview, Professor Walter expresses why he thinks every brand needs its own narrative in order to engage an audience of potential customers. Red Clip is an affordable video production company that

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Key B2B Marketing Takeaways From Coke’s CMO Replacement

Lead Generation, PR & Marketing / Bret Rachlin

What does Coca-Cola replacing its CMO have to do with B2B marketing? Based on just the headline, you could conclude that this news is irrelevant to B2B marketing. However, B2B companies can learn a great deal from the recent marketing changes at Coke. Coke’s most recent CMO had a longer tenure than most in his

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Planning Your 2015 Content Marketing Strategy

PR & Marketing / Dana Cogan

A funny thing happened recently when I was attending one of my son’s baseball games. My husband was out-of-town due to work, so I decided to text him real-time updates on our son – messages like “he’s up at bat,” “first base” or “he struck out.” I’d neglected to bring my reading glasses to the

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