PR & Marketing Archives - Page 6 of 10 - Carabiner Communications

The (Unrequited) Love Affair Between PR and Sales

Lead Generation, PR & Marketing / Kathy Berardi

It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes it feels to those in the PR world that they’re consistently trying to prove value in a monetary, quantitative way. But because they’re in the business of credibility and trust – they are balancing two things that cannot be directly measured with a solid line to sales growth. Or can they?

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The B2B Buying Disconnect: What Buyers Trust, and Don’t

Business Strategy & Insight, PR & Marketing / Peter Baron

Trust is of higher importance for your brand than ever before. It has become increasingly difficult to answer the question, “who can you trust?” We share three sources of information that still hold a strong sway over buyers.

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Merging High Tech with High Touch

PR & Marketing / Peter Baron

A recent McKinsey study suggests that 45 percent of knowledge work activity can be automated – a startling statistic for those of us with knowledge-based careers. How can marketers stay ahead of the automation trend? Here are four ways you can leverage your human strengths to get better results for yourself and your organization.

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What B2B Can Learn from B2C

PR & Marketing / Peter Baron

B2B marketers must adapt to the changing ways their target customers interact in the online world. To help, we offer B2B PR pros three best practices from their B2C counterparts that reflect the changing ways businesses make their purchasing decisions.

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Infographic: Highlights from the Last Dozen B2B Storytelling Years

Business Strategy & Insight, Lead Generation, Marketing Automation, News & Updates, PR & Marketing, Social Media / Peter Baron

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks up in 2014 and shows the trends that shaped corporate communications, and what lies ahead for 2017.

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Put Social Selling to Work

Lead Generation, PR & Marketing, Social Media / Peter Baron

Learn how to put social selling and content marketing to work for your business, making your social network a driving force behind bringing leads through the sales pipeline.

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Driving with an Eye to the Future

Business Strategy & Insight, PR & Marketing / Peter Baron

As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an eye towards the future, considering both sides of the coin and the tech impact on long-range plans for business.

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Are You Ready for the New Year? Top Trends Shaping Your Marketing in 2016.

PR & Marketing / Peter Baron

With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.

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Three Ways to Use Video This Holiday Season

PR & Marketing / Kathy Berardi

The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Using video is a sure way to emotionally resonate with your target audience. Here are three quick-start ideas on how to use video in your holiday communications.

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Three Golden Rules for Effective Content Marketing

PR & Marketing / Dana Cogan

These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best?

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