Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook, X, and Instagram have revolutionized how brands communicate, engage with their audiences, and manage their reputations. In fact, 33% of PR professionals say they are now using social media tools daily, and another 17% use […]
New Rules Of Engagement: How Social Has Transformed PR Read More »
Humans are wired to respond to emotions. Even in B2B content marketing—where logic and data-driven strategies play a lead role—emotion still influences buyer decision-making. In fact, 69% of senior marketing leaders believe B2B purchase decisions are just as emotionally driven as in B2C. So, how can you create high-impact B2B marketing content that evokes emotion
Why Emotion Wins In B2B Content Marketing Read More »
B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or executive scandal, a problem can quickly spiral, damaging a company’s reputation—and bottom line. While crisis management is often thought of as after-the-fact damage control, the reality is that it requires careful preparation, including having a proactive crisis response plan already
Crisis Ahead? 5 Critical Steps For Staying In Control Read More »
Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention.
Journalists as BFFs? 5 Ways To Make Yourself An Ally Read More »
PR Week recently ran an interesting piece about how TD Bank and its agency partner has created a dog ATM. Yes! In this case, the ATM stands for “automated treat machine” and is part of the bank’s ongoing initiative to welcome dogs (and by extension, their owners) by offering water bowls and biscuits. While this
Is Marketing Going To The Dogs? Read More »
Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands. In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these
Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success Read More »
In our digital age, content marketing has become a core part of any successful business strategy. In fact, 50% of marketers say they intend to increase their investment in it in 2024. But with the vast amount of information available online, consumers are also more discerning than ever. The following are three things to do
3 Must-Dos for Successful Content Marketing Read More »
Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world in unprecedented ways, including in the field of marketing. While some aspects of marketing programs underwent a permanent transformation during that time, others have since reverted to their near pre-pandemic forms. Let’s take a quick
Marketing In A Post-Pandemic World Read More »
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something that’s done to you; instead, it’s a proven strategy that brands can use to more effectively gain media coverage. While “newsjacking” is a current buzzword, it’s been around for a while. Coined by marketing strategist
Newsjack Your Way To Media Coverage Read More »
In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you
How SMEs Can Be The Marketer’s Best Friend Read More »
