Companies today are faced with the ever-growing challenge of gaining buyer trust. With a digital environment filled with scams, credit card fraud, trolls and bots, consumers have reason to be skeptical. What does this mean for brands trying to gain trust?
Building Trust in a Skeptical World Read More »
In 2015, I published a Q&A with Jennifer Bonnett, the founder and Chief Chick for the women’s entrepreneurial organization StartupChicks, and the ATDC acting general manager at the time (she went on to become ATDC’s general manager). In May of this year, she was named vice president of innovation and entrepreneurship at the Savannah Economic Development Authority (SEDA). We know she will be a huge benefit to the entrepreneurial community in Savannah and we wish her all the best in her new endeavor! The following originally appeared in a blog post for Venture Atlanta.
Former ATDC GM to Help the Coastal Empire Grow to the Next Level Read More »
Join us at Thrive Coworking space in downtown Alpharetta on May 15 from 12 – 1:30 PM for a catered Lunch + Learn as PR experts Peter Baron and Kathy Berardi cover how to build your company’s brand. Please RSVP by May 14.
Lunch + Learn: How to Build Your Brand and Grow Your Business Read More »
Our firm’s founder Peter Baron speaks with Evelyn Ashley and John Monahon, hosts of the podcast show “In Process: Conversations about Business in the 21st Century,” about what company leaders need to consider from a marketing and branding standpoint prior to a potential sale.
The Value of Brand Ahead of a Company Sale Read More »
Here’s what our Founder Peter Baron took away from The Technology Association of Georgia (TAG) Summit 2018, held last week in Atlanta – where innovation hasn’t stopping growing.
Tech Innovation From the Peach State: How ‘Bout Them Apples? Read More »
Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a micro-influencer strategy to amplify a CEO’s voice and build trust.
Micro-Influencer Marketing in Healthcare Read More »
Whether your company is young or well established, sometimes events change. Perhaps your customer needs have evolved, or your service offering has changed. Here are five signs it’s time for a rebrand.
Five Signs It’s Time for a Rebrand Read More »
Our 2017 tech gift guide and personal favorites of our founder, principal and chief geek, Peter Baron.
2017 Tech Gift Guide: Get Your Geek On Read More »
If you’re looking to bring something new to the table this Thanksgiving, try one ― or all ― of these recipes from our team members. We know you’ll like them enough to share with your friends and family, too. Enjoy!
Bring Something New to the Table Read More »
With a decade of Venture Atlanta behind us, we reflect on another amazing event that took place last week. Venture Atlanta has witnessed so much in the last 10 years including helping secure over $2 billion in funding awarded to date and it’s been thrilling to watch Venture Atlanta grow, tech companies thrive and the Southeast rise in national startup status. Read our summary of some key highlights and observations from the two-day event.
10 Years of Venture Atlanta. What a Ride! Read More »
