Business Strategy & Insight Archives - Page 6 of 13

Venture Atlanta Engenders Spirit of Entrepreneurism, Even in All-Digital Format

Business Strategy & Insight / Peter Baron

I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online and delivered its first-ever, all-digital event. While an alternative course would have been to cancel or postpone until after the pandemic, the Southeast’s largest investor conference evolved, recognizing that it is vital to supporting the […]

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Out-of-the-Box Thinking: Why Creativity is Vital for Business

Business Strategy & Insight / Peter Baron

In the British town where I grew up, there’s a well-known story about how a young boy helped to get a double-decker bus unstuck from under a railway bridge. The driver didn’t realize the bus was too tall to pass under the bridge, and so he got the vehicle really lodged in there. Engineers were

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Creating More Meaningful Interactions in a Virtual World

Business Strategy & Insight, Lead Generation / Peter Baron

4 Ways to Create More Meaningful Online Interactions

These days, our business interactions have shifted almost exclusively to the digital environment. Here are 5 things you can do to make your online communications more meaningful.

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TAG Summit 2020: Engage, Innovate, and Transform

Business Strategy & Insight / Peter Baron

Another successful TAG Summit is in the books. Find out who made this year’s list of the Top 10 Innovative Companies in Georgia, and learn about the trends and insights that caught our attention.

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The Why and How of Analyst Relations

Business Strategy & Insight / Peter Baron

Should You Consider Working with an Industry Research Firm?

Technology B2Bs can benefit from working with industry analysts in several ways, but paid relationships can be expensive. How do you know if these relationships are right for you, and what are the best ways to get optimal results?

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6 Tips for Building Better PowerPoint Presentations

Business Strategy & Insight, PR & Marketing, Startups / Peter Baron

When you create a PowerPoint presentation, you want your slide deck to be as professional looking and engaging as possible. After all, your brand and company image are in the spotlight. We’re sharing six easy tips to help your next presentation shine.

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If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out

Business Strategy & Insight, Lead Generation, Social Media / Peter Baron

Did you know that video marketers get 66 percent more qualified leads per year? Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think.

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How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize

Business Strategy & Insight, Lead Generation, PR & Marketing / Peter Baron

What do New Year’s and spring have in common? They’re both times when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts from earlier this year, which relies on wisdom from organizing consultant Marie Kondo to help marketers re-energize their marketing toolbox. Good reading before the new year.

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Millennial Marketing: 4 Tips for Engaging Our Most Connected Generation

Business Strategy & Insight, PR & Marketing, Social Media / Peter Baron

There’s a reason Millennials are nicknamed the “Selfie Generation” and the “Always-On Generation.” They’re by far the most digitally connected group our nation has ever experienced. As marketers, how do you reach and engage them? Read our blog to find out.

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5 Tips for Getting More from LinkedIn

Business Strategy & Insight, Social Media / Peter Baron

If you’re a business executive—or a part of any kind of business—having a LinkedIn profile is basically a requirement, and it should be. The social platform dedicated to business networking now has 630 million members, including 90 million senior-level influencers and 63 million decision-makers. To attest to the platform’s importance, studies show that 80 percent

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