Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role of marketing automation and a global pandemic in play, the reality is that most companies are getting farther away from their customers and prospects, not closer, meaning we don’t know them as well as we […]
Why Buyer Personas Should Be at the Heart of Your Marketing Strategy Read More »
As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that can help you better reach and engage your target audience in 2021: Carabiner’s “Get-It Score” evaluation is the best kind of gift—it’s absolutely free! We’re offering to take a look at one of your top
Two Great “Gifts” for More Effective Marketing Read More »
Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top of the food chain and most likely to speak as company representatives, right? However, more companies—especially larger ones—are finding that some basic media training makes sense for employees at other levels too. Beyond the
Media Training: Not Just for CEOs Anymore Read More »
I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online and delivered its first-ever, all-digital event. While an alternative course would have been to cancel or postpone until after the pandemic, the Southeast’s largest investor conference evolved, recognizing that it is vital to supporting the
Venture Atlanta Engenders Spirit of Entrepreneurism, Even in All-Digital Format Read More »
In the British town where I grew up, there’s a well-known story about how a young boy helped to get a double-decker bus unstuck from under a railway bridge. The driver didn’t realize the bus was too tall to pass under the bridge, and so he got the vehicle really lodged in there. Engineers were
Out-of-the-Box Thinking: Why Creativity is Vital for Business Read More »
4 Ways to Create More Meaningful Online Interactions
These days, our business interactions have shifted almost exclusively to the digital environment. Here are 5 things you can do to make your online communications more meaningful.
Creating More Meaningful Interactions in a Virtual World Read More »
Another successful TAG Summit is in the books. Find out who made this year’s list of the Top 10 Innovative Companies in Georgia, and learn about the trends and insights that caught our attention.
TAG Summit 2020: Engage, Innovate, and Transform Read More »
Should You Consider Working with an Industry Research Firm?
Technology B2Bs can benefit from working with industry analysts in several ways, but paid relationships can be expensive. How do you know if these relationships are right for you, and what are the best ways to get optimal results?
The Why and How of Analyst Relations Read More »
When you create a PowerPoint presentation, you want your slide deck to be as professional looking and engaging as possible. After all, your brand and company image are in the spotlight. We’re sharing six easy tips to help your next presentation shine.
6 Tips for Building Better PowerPoint Presentations Read More »
Did you know that video marketers get 66 percent more qualified leads per year? Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think.
If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out Read More »
