As Artificial Intelligence technologies continue to be introduced into the mainstream, knowing how and when to use them is a hot topic, especially among PR and marketing professionals. For all of its speed and efficiency, generative AI’s use in content development brings with it multiple ethical considerations: Is such content imparting unique value or simply […]
PRSA Releases New Guidance on AI Read More »
Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the 2023 AEC Shadow Summit in Atlanta—hosted by Shadow Partners and its founder KP Reddy. During the two-day event, we participated in more than 15 informative sessions and met with dozens of thought leaders in the
AEC Shadow Summit: Advancing the Science of Building Technology Read More »
Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just
6 Best Practices for Mastering Omnichannel Marketing Read More »
Thought leadership—it’s a buzz phrase frequently used when talking about company goals and ambitions, but what does it really mean, and even more, what does it require to establish it? According to Forbes contributors, a thought leader is “one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or
What It Takes To Be A Thought Leader Read More »
With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023. Here is just some of what the use of video in marketing can offer:
From Views to Customers: Why Video Marketing Is A Game-Changer Read More »
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget. In fact, according to The American Institute of Stress (yes, there
Staying Sane In The Workplace: 5 Steps For Reducing Stress Read More »
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company credibility and trust through third-party endorsements while showing your solutions being used in real-world applications to the customer’s advantage. According to a HubSpot survey, marketers cite case studies as the fifth most popular type of
Making the Case for Case Studies Read More »
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is
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I recently had the privilege of attending the Age Tech Challenge Innovation Showcase, a pitch competition featuring early-stage companies offering solutions for older adults. Organized by Age Tech Atlanta, the event was held on the first day of the American Society On Aging’s annual conference, On Aging 2023. Age Tech is a $2 trillion potential
Age Tech Innovations and Emerging Solutions Read More »
Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing. While benefits are clear, such as greater efficiency
How AI Impacts Marketing Content Creation Read More »
