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Business Strategy & Insight

Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring

Business Strategy & Insight /

The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and […]

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6 Tips for Making Your Virtual Conference More Engaging

Business Strategy & Insight /

Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take the place of in-person events, in our current times they’re a necessity. Even as some events cautiously return to limited in-person attendance, others are remaining digital only or are offering virtual attendance as an option

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Watch Our Webinar Replay: How to Build Better Business Opportunities on LinkedIn

Business Strategy & Insight /

Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build more authentic relationships. We recently shared some of this knowledge by hosting a free, 30-minute webinar, “How to Build Better Business Opportunities on LinkedIn.” Why LinkedIn? For one, it’s the number one social channel for

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3 Tips for Giving Virtual Event Fatigue the Boot

Business Strategy & Insight /

The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences

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Why Buyer Personas Should Be at the Heart of Your Marketing Strategy

Business Strategy & Insight /

Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role of marketing automation and a global pandemic in play, the reality is that most companies are getting farther away from their customers and prospects, not closer, meaning we don’t know them as well as we

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Venture Atlanta Engenders Spirit of Entrepreneurism, Even in All-Digital Format

Business Strategy & Insight /

I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online and delivered its first-ever, all-digital event. While an alternative course would have been to cancel or postpone until after the pandemic, the Southeast’s largest investor conference evolved, recognizing that it is vital to supporting the

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