Carabiner recently developed a case study to serve as a basis for marketing outreach on a client’s behalf. The task involved interviewing one of the client’s customers, a company among the first to deploy a new product offering, to capture the customer experience. We were already well acquainted with the new offering’s general benefits, having […]
Can You Tell Your Story as Well as Your Customers Can? Read More »
In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the year in which marketers fully harness digital marketing tools to begin speaking primarily to individuals, not to the groups in which we believe they are members. My focus at that time was customer acquisition –
Treating the Customer as an Individual Read More »
The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of capital infusions it should soon represent for entrepreneurs. For those who are unfamiliar with it, “crowdfunding” refers to networks of individuals who pool their money through websites to support the efforts of individuals or organizations.
Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way? Read More »
In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third of three predicted trends was that we’d become more successful at using marketing automation to move prospects through the sales funnel, and I promised to write more on that later. Here goes. As Carabiner takes
Outside of client related activities, I spent a large portion of 2013 dedicated to the creation of our agency’s first intranet. We’ve grown significantly over the last few years and day-to-day tasks – things like sharing files and locating forms – had begun to impact productivity. As our circle grew, it was becoming increasingly more
New Year, Better Organization: Does Your Business Need an Intranet? Read More »
What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner crystal ball and saw that 2014 would be … The year of the great marketing U-turn. What that means is, we’ve reached the point at which marketers are speaking primarily to individuals, not to the
My 2014 Prediction: The Great Marketing U-Turn Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
Three PR and Marketing Trends for 2014 Read More »
Deadlines are part of life. Here are three steps for surviving them and making them less of a hassle. No matter what level you’ve reached in your career, you are probably always on some type of deadline – from a report or presentation that’s due on the horizon to completing required action items for an
Got Deadline Drama? Read More »
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always have a clear or full understanding of their buyer. However, I’m still surprised that once a company has established a solid customer base, it often doesn’t take the necessary steps to retain the customers it
How To Create Customer Connections That Keep Them Smiling Read More »
