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Stable Kernel

Carabiner Now Offers Market Research In Partnership With Stable Kernel

News & Updates /

We’re pleased to announce a new service to our clients through our partnership with the market research arm of software development firm Stable Kernel. Savvy organizations utilize market research to better understand their markets and minimize risk before investments are made.  We’re kicking things off with a conversation with Emily Creek, Senior Director of Customer […]

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Video Marketing

From Views to Customers: Why Video Marketing Is A Game-Changer

Business Strategy & Insight /

With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023.  Here is just some of what the use of video in marketing can offer:

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Press Release Best Practices

Amplify Your Message With These 7 Press Release Best Practices

PR & Marketing /

The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world.  While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality

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Tips for Workplace Stress

Staying Sane In The Workplace: 5 Steps For Reducing Stress

Business Strategy & Insight /

The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget.  In fact, according to The American Institute of Stress (yes, there

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SEO Rankings

Climb The Search Rankings Through Effective SEO

Business Strategy & Insight /

Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is

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AI Impacts on Marketing

How AI Impacts Marketing Content Creation

Business Strategy & Insight /

Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing.  While benefits are clear, such as greater efficiency

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Work Smarter, Not Harder: A Q&A With Wendy Ellin

Business Strategy & Insight /

Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s That Working For You?” Wendy has drawn from her 20-plus successful years in the corporate arena to help others master the real-life work challenges we all experience, from email overload and task prioritization to taking

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