Thanksgiving is about more than the feast—it’s a time to reflect on what truly matters. Watch as our team shares what they’re most grateful for this holiday, from innovative clients to the simple joys of being with family and friends.
Thanksgiving 2024: What We’re Thankful For (Video) Read More »
Email Marketing Best Practices, Part 2: Last month, we shared our best practices for avoiding spam filters, helping ensure that your email marketing campaign reaches the prospect’s inbox. But getting past the gatekeeper is just part of things. Let’s set the picture: The average businessperson receives around 120 emails per day The average open rate
8 Ways to Get Greater Opens and Clicks Read More »
A well-crafted style guide can serve as a roadmap for how your brand consistently presents itself—online, in print, and across marketing and sales content. But what exactly does a style guide include, and why is it such an important tool for your business? Hubspot defines a style guide this way: “Brand guidelines, also known as
Does Your B2B Need A Style Guide? Read More »
Earlier this month, Venture Atlanta, one of the country’s largest and most prestigious investor conferences, celebrated its 17th year with another sold-out event at the High Museum of Art and Atlanta Symphony Hall. With 1,500 attendees and 450 funds from across the nation, this year’s conference continued to set new records and raise the bar
Community and AI Innovation Shine At This Year’s Venture Atlanta Read More »
Email Marketing Best Practices, Part 1 Email remains an essential component in the marketer’s toolbox, as it enables the delivery of targeted content to drive engagement and nurture business relationships. In fact, half of marketers identify it as their most impactful channel. However, simply composing and sending an email isn’t enough. For starters, even the
How to Avoid the Dreaded Spam Filter Read More »
Even the most driven professionals can run low on energy and enthusiasm at times. But when job pressures create an unrelenting level of stress, it can lead to a state of physical and emotional exhaustion known as burnout. If your job is leaving you feeling this way, you’re not alone. In fact, 65% of workers
Banish Burnout: 6 Ways to Manage Work Stress Read More »
Imagine you’re panning for gold—you dip a pan in the water, then swirl it around until the sand and silt wash away. If you’re in the right prospecting area and repeat this process enough, you might eventually see some glimmering nuggets. This same prospecting principle applies to leads. While some will always be just names
MQLs: The Leads You Need Read More »
Think about it—just a few years ago we were in a global pandemic, with remote working and social distancing the new norms for conducting business. Webinars exploded in popularity as companies scrambled to maintain engagement in a world that had suddenly gone virtual by necessity. While this led to some temporary webinar fatigue, it would
No, Webinars Aren’t Dead (And How to Make Your Next One Rock) Read More »
If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve accepted the connection—whether out of curiosity or kindness—it’s quickly followed by a meeting request or sales pitch. Yeesh. Such requests typically have the opposite effect than the sender intended, making it less likely they’ll establish
6 Tips For Using LinkedIn Messaging To Create Real Connections Read More »
Hi, Andy! What can you tell us about yourself, career-wise? I’ve had a diversified career path as over the last 30-plus years I’ve done outside sales, commercial photography, co-founded a food/tech company (recently acquired by ButcherBox), and managed several successful runs in agency PR and marketing, where I am now. The work I enjoy most
Carabiner Team Spotlight: Account Director Andy Hagedon Read More »
