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The Connector

6 Tips For Using LinkedIn Messaging

6 Tips For Using LinkedIn Messaging To Create Real Connections

Social Media /

If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve accepted the connection—whether out of curiosity or kindness—it’s quickly followed by a meeting request or sales pitch. Yeesh.  Such requests typically have the opposite effect than the sender intended, making it less likely they’ll establish […]

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Q&A with Account Director Andy Hagedon

Carabiner Team Spotlight: Account Director Andy Hagedon

Employee Spotlight /

Hi, Andy! What can you tell us about yourself, career-wise? I’ve had a diversified career path as over the last 30-plus years I’ve done outside sales, commercial photography, co-founded a food/tech company (recently acquired by ButcherBox), and managed several successful runs in agency PR and marketing, where I am now. The work I enjoy most

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Journalists as BFFs? 5 Ways To Make Yourself An Ally

Journalists as BFFs? 5 Ways To Make Yourself An Ally

PR & Marketing /

Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention. 

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Celebrating 20 Years In B2B Tech & Healthcare Marketing

News & Updates /

In this fast-paced world, longevity is a true testament to adaptability and excellence. This is why we’re so proud that this month marks Carabiner’s 20th anniversary! Over the past two decades, we’ve grown to become one of the Southeast’s most respected marketing and PR agencies. Watch the interview with Carabiner Founder and CEO Peter Baron

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Gen AI

Crafting a Usage Policy for GenAI Content Creation

Business Strategy & Insight /

The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for developing text, images, and even video, supercharging both creativity and productivity. For marketers in particular, GenAI can help to efficiently produce copy, blog posts, social content, and more.  By some estimates, GenAI is already being

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Landing Page Optimization Tips

8 Tips for B2B Landing Page Optimization for Greater Conversions

Business Strategy & Insight /

In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make the leap from merely curious visitors to prospects. However, driving conversions requires highly effective landing pages, especially when there is so much marketplace noise. While 10% is considered a “good” landing page conversion rate, the average

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Power Of Habit

Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success

PR & Marketing /

Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands.  In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these

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