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Peter Baron

Although Peter began his career with a large PR agency in NYC, he ultimately found his way to the warm and sunny South and made it home. True to our agency name, he is one connected guy—some folks think he knows pretty much everyone in the Atlanta tech community.

Presenting to Investors: It’s What They Need to Hear, Not What You Want to Say

Startups /

Last Thursday evening, I attended the Venture Atlanta Entrepreneur’s Reception, thrown by Silicon Valley Bank for the 32 entrepreneurial CEOs selected to present to Venture Atlanta this year at the Georgia Aquarium (October 22 & 23). The reception provided an opportunity for these rising leaders to get to know each other and get briefed on […]

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Google Debuts New Gmail Categorization Feature, But Is It Curtains For Your Company’s Marketing Emails?

PR & Marketing /

Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are now automatically categorized by type: Primary, Promotions, Social, Updates and Forums. While it may help users prioritize and organize the messages they receive, some marketers are concerned of its impact on their email marketing efforts.

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National Small Business Week Panel Offers Tips for Managing Online Reputation

Business Strategy & Insight, PR & Marketing /

We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts

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Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers

Business Strategy & Insight /

Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of unique and innovative companies. Many have introduced solutions or services which are clearly useful or fill a void in the marketplace. But very few, at least at the time of their initial launch, have a

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New Social Media Marketing Report Highlights Challenges; Most Effective Tactics

Social Media /

A new report reveals insights into the social media strategies of nearly 700 B2B and B2C companies around the world. Conducted in February 2013 by consulting company Ascend2 , the 36-page report attempts to distinguish companies with a superior strategy for accomplishing marketing objectives from those having an inferior strategy. Interestingly, the business challenges for

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