Finally. You’ve finished your latest blog post and uploaded it to the web. So you high-five your nearest co-worker, scratch THAT off the list and head on to the next big project, right? Not so fast. Without proper promotion, your blog will exist in a vacuum. How can your posts help you engage your target […]
Congrats – You’ve Posted Your Latest Blog! Now What? Read More »
By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and bumping up pages in SEO rankings. Still, with hectic workweeks and overloaded to-do lists, many of us can be intimidated by the prospect of starting a blog or (gasp!) having to populate it with fresh
Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself Read More »
In an increasingly crowded marketplace, branding is more important than ever. Not only do we want customers to be aware of our existence, we want them to be passionate about us, too. Branding is when your target audience perceives to know your personality and feels engaged with you. A strong brand will instill specific attributes
Whenever I’m in the Starbucks near my home, I often take note of a sign it has displayed. I’m paraphrasing, but it says something to the effect of, “If you’re not absolutely satisfied with the beverage we’ve made for you, please let us know and we will gladly remake it until we reach your expectations.”
Three Tenets of Client Service Read More »
